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Publishing content online and not sure how to protect your content or what content of others you can post? Come and learn the basics of patent, copyright, and trademark law and how it applies in an online setting. We will discuss misconceptions and pit falls related to intellectual property and posting content online. We will also discuss uses of intellectual property to protect your original content and branding efforts.
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Intellectual Property
Issues with online content
About Your Speaker
Andrew L. Eisenberg
- IP Attorney - Lee & Hayes, PLLC- General Counsel – Audiotoniq, Inc. - Associate – L.C. Begin and Associates - Dell, Inc.
- University of Michigan – B.S.E - University of Notre Dame – J.D.
- Copyrights – Creative
- Trademarks – Identifiers
- Patents – Inventive
- Data/Information – Not protected in the USA
Intellectual Property
- Instantaneous and Automatic
- Creative Expression v. Factual Content and Ideas
- Term 150 or Life + 75 - Registration (copyright.gov)
- Statutory Damages
Copyright – Basics
Copyright – Ownership
- Original Author
- License/Copyright Release - In writing and signed
- Works Made for Hire- Employment- Specially Made (Contactor)
- Guest Authors/Experts
- Copying
- Distributing - Reproduction/Performance
- Re-transmission
- Display
- Derivative Works
Copyright – Infringement
- Attribution
- Fair Use and Freedom of Speech
Copyright – Exceptions
- Criticism / Parody
- Education
- News Reporting
Copyright – Online
- Digital Media Copyright Act (DMCA)
- Temporary Copies (Browser Cache)
– Identifier in Commerce
– Characters, Symbols, Words, Phrases, Slogans, Images, Design Elements, Sounds, Scents, Shapes
– Term 10 years but renewable
- May be Common Law, State, or Federal Mark
Trademark – Basics
– Trademark
– Service Mark
– Registered Mark
Trademark – Types
TM
SM
®
- Trademark Search - (USPTO.gov)- Google
- Domain Name
- Form the Entity - (Corporation, LLC, Partnership, …)
- Graphic Designs
Trademark - Before Filing
- Word Mark
- Stylized Design
- Trade Dress
Trademark – Categories
- Intent to Use or Use
- Description of the Mark
- Classification (45 IC)- 1-34 Goods
- 35-45 Services
- Description of Goods - Specimen(s)
Your Application
Use – Timing
- Day 1 - File Use Application
- 4-8 Months - Rejection or Allowance- 3-6 Months Per Rejection
- 1 Month- Publication in Official Gazette
- 30 Day - Opposition Period
- 1 Month - Issuance
Intent to Use – Timing
- Day 1 - File Intent to Use Application
- 6 Months - File Statement of Use
- (e.g., Specimens) - File Extension
- 5 Available- 6 Months Each
- Continued Use- Between 5th and 6th
- Section 9 Renewal (Every 10 Years)- Continued Use- Fee
- Duty to Enforce/Generic Mark
- Confusingly Similar
Maintaining the Mark
- You may use a trademark to:- refer to the owner of the mark- identify goods/services related to the mark
- You may not use a trademark to:- confuse to a consumer- pass off goods/services- harm the brand related to the mark
Trademark – Usage
Trademark Examples
- New, Inventive, and Useful
- Term 20 years from filing (+/-) - Must File with the USPTO
- Given in Exchange for Disclosure
Patent – Basics
Negative Rights
Stool
Chair
Patent – Types
- Provisional
- Utility
- Design
- Place Holder - Temporary - Unpublished
Provisional
- Specification
- Drawings
- Claims
Parts
Timing
- Day 1 - File Provisional Application
- 12 Months - File Nonprovisional Application
- 18 Months- Publication
- 3-6 Months- Office Action (3-12 Months Per Action)
- Related to online shopping cart
- $600k to get dismissed on summery judgment
- Most licenses are offered at $100k
Patent – Online Infringement
Questions?
Andrew Eisenberg 512.456.5140 | andrew@leehayes.com13809 Research Boulevard, Suite 405 | Austin, Texas 78750
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