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Intellectual Assets for Start-Ups and Small
Businesses
About Your Speaker
• Patent Attorney - Lee & Hayes, PLLC• General Counsel – Audiotoniq, Inc. • Associate – L.C. Begin and Associates • Dell, Inc.
• University of Michigan – B.S.E• Notre Dame University – J.D.
Andrew L. Eisenberg
Need …
VC Required …
Linear and organic growth …
IP Stockpiling …
Traditional Approach
1970S&P 500
Market Cap
2012
Tangible Intangible
TangibleIntangible
Growth in Intellectual Property
$612,500,000$4,500,000,000
$12,500,000,000
$1,000,000,000
$One Billion $550,000,000
Growth in Intellectual Property
BlackberryNortel Patents
Apple v. Samsung Facebook buys AOL Patents
Microsoft buys AOL patents
Google buys Motorola
Goal Intelligent Portfolio – IP as an Asset
Every IP asset has a business purpose
IP assets perform as we expect other business assets to perform … ROI
IP based analysis to identify market risks and opportunities
Word Mark v. Stylized Design
Trade Dress
Confusing Similar
Loss of Rights/Enforcement
Trademarks-Basics
Trademarks-Examples
Creative Expression
Instantaneous
Term
Copyright-Basics
Copyright-Examples
Stool
Chair
Patent-Basics
Patent-Examples
Collateral
Buy Outs
Horizontal Licensing
VC Equity Negation
Offensive Reviews
Standards
NPEs/ICAP Freedom To Operate
Patent Aggregators
Grants
Ecosystem Building
IP is an Asset
Return on Investment
Plan before you file
Summery
Questions?
Recommended