Making Creativity Happen: Towards a Creative Economy

Making Creativity Happen Flanders District of Creativity

CARLO VUIJLSTEKE – ERRIN PLACES WORKSHOP - OCTOBER 26, LJUBLJANA

Challenges ahead…

Population in Europe is aging…

1960

2060

… > 14 year

65 < year

> 14 year 65 < year

Environmental changes…

Cultural changes…

Strength= Creativity

Innovation driven economy

Pro

sper

ity p

er c

apita

Productivity driven economy

Strength= Efficiency

Factor driven economy

Strength= Low cost

China & India

Flanders

Finland?

Wanted: a new economic model

Out of the 6.9 billion people on earth…

36% live in China and India

By 2020…

> 59% will live in Asia < 10%

will live in Europe

More than the factory of the world…

From a market place to a market space

2.8 million Emails sent every second

140 million Tweets per day

Too many choices…

3 Crucial questions

•  “Can a computer do it faster?”

•  “Can someone overseas do it cheaper?”

•  “Is what I’m offering in demand in an age of abundance?”

- Daniel Pink, A Whole New Mind

“Human creativity is the ultimate economic resource”

- Richard Florida, Rise of the Creative Class

One way of innovation…

New product Science/Technology

Science Technology

Society Market

Creativity Culture

Arts

•  New product •  New service •  New process •  New business model •  New answers •  …

More ways of innovation…

Creative people cluster

The role of cities and regions

WHAT DO WE DO?

Our mission

Make entrepreneurial Flanders more

creative

Make creative Flanders more entrepreneurial

Target groups

CREATIVE REGION

Policy

Organisation

Individual Think creative

Allow & support creativity

Set the framework

Activities

Research Inspire Activate

Build knowledge

Scientific research on entrepreneurial creativity

Inspire

Inspiring Events & Talks

Activate

Generate creative ideas

Create awareness

Activate

Coworking space

Coworking network

Activate

Creative Tools

Creative Industries

I-POD

I-CREATIVE

One strategy

Stimulate entrepreneurship

Enhance Crossovers

INTERNATIONAL PROJECTS

Districts of Creativity Network

Reverse mission

CREATIVE TOOLS Last November the Creative Tools project was launched by Flanders DC together with CIDA, Chamber of Commerce of Terrassa and Creative Tampere.

This Leonardo da Vinci transfer of innovation project wants to address two subjects: How can you make the entrepreneurial class more creative? How can you make the creative class more entrepreneurial?

Goodies for the toolbox EXPERIENCE BASED BUSINESS DEVELOPMENT Provide local and regional public sector business consultants with knowledge of and insight into creative business approaches and the dynamics of experience-based business development

Enable business consultants to support and inspire local companies to bringing creative approaches into the company, its marketing and product development processes.

Carlo Vuijlsteke Project Manager – Creative Industries Carlo.vuijlsteke@flandersdc.be Twitter: @cvuijlst

Thank you!