Focus Dental Business Plan

FOCUSDENTAL

a presentation by Dr. Rupali Gore

Entrepreneur and founder

a presentation by Dr. Rupali Gore

Entrepreneur and founder

What is FocusDental ?

FocusDental's featured product is an Internet website Focusdental.in .

Focusdental.in provides various value based services to its users -

● practicing dentists, fresh dental graduates, students of dentistry.

● dental products suppliers & service providers.

● dental educational institutions, associations & organizations.

Value based services- Dentists

Practising Dentists :Expand/ grow practice

● Convenient platform to purchase Consumables

● Connect private practioners with specialists for visiting practice

● Reach out to prospective overseas patients looking for treatment at competitive costs

Value based services- Dentists

Knowledge upgrade:Continuing Dental Education (CDE)

● Platform for course availability

● On-line modules - Web cast

Value based services- Dentists

Fresh pass out Dentists :Internship opportunity; Establish set up

● Need for hands on experience at established practioners

● Connect vendors and support professionals to set up clinic

● Online guidance from Sr practitioners/specialists

Background

For a dentist, buying the right dental product is a time-intensive process.

No effective medium for dental products suppliers/service providers to reach out.

Focusdental.in aims to fill this gap and create a win-win situation for everybody

Dentists/Students looking for information on new courses, technologies. Education institutions searching for the right medium to advertise their courses.

Fresh dental graduates are not well aware of how to start a new clinic.

How will it work ?

Users are invited to join Focusdental.in as members to be able to use valuable, customized services.

As members, dental products suppliers/service providers get an opportunity to list and display products.

Dentists receive access to up-to-the minute information on dental products & services available and can send enquiries to suppliers.

How will it work ?

Companies display job opportunities and Dental graduates can apply online.

Educational institutions advertise details of various courses and receive enquiries.

Other sections –

● Starting a Clinic● Dental Forum● Dental News● Dental Event Calendar● Articles● Message Board

Focusdental.in aims to become a valuable & trusted resource to the dental community.

Change Agent

Organised Internet Platform for the Dental Community.

The market is more efficient and responsive.

Dental Networking.

Reach

Profile Population

Dentists 1,00,000

Dental Schools 216

Fresh Dental Graduates (pa)

16,000

Students 48,000

Private Institutes imparting Cont dental Education

1,000

Products Suppliers 500+

Rs. 500 Cr. worth Dental Equipment & Products purchased last year in India.

Market growing @ 10% per annum

Service providers Dental Labs, Software, Websites, Finance Companies, Architects, Banks targetting the Dental Fraternity

Access to Manufacturers & Oral Health Care Market

Item Market esti. Rs Crore

Oral Health Care Product Market : Colgate, P & G,

4,000

Dental Product Manufacturers : 3M, Dentsply, Ivoclar, Prime Dental etc

200

Rs. 4,000 Cr. worth OralHealth Care Productspurchased last year in India.

Market growing @ 15% per annum Source:….

Why Dental Tourism opportunity exists ?

Need

● Treatments not covered by insurance

● Skills and equipment on par

● Lower costs

For e.g. Implants, Root Canal Treatment, Crown & Bridge work, Cosmetic DentalTreatment

Business Plan – Road Map

….. Brand extension to expand platform to other medical practices

Road map Investment

Phase-1 80,000

Market place; job search; querries; information desimination

Phase -2 16,000

Expand platform for txns – e commerce

Phase-3 1,000

Expand platform to connect practioners/ overseas patients

Total 1,46,700

Total Investment Rs …. Crore

Business Plan – Revenue

To be Estimated …

Advertising Dealers/ Manufacturerseg Dentsply

Education institutions – India/ Abroad eg pvt. Colleges, NYSE

Oral health care product companieseg Colgate, HUL,P&G

Other businesses targeting dentists eg Financial services, print media,

journals

Business Plan – Revenue

Dental Product Market : Rs 500 Cr+:Equipment , Consumables etc

• Enrollment / Subscription fee from dealers, dentists

E-commerce – txn fees 1-2% consumables market

Reaching out Medium

Internet

● Natural Search Engine Optimisation

● Adwords Campaigns

● Email Campaigns - Creating the Buzz

● Hot Links

Reaching out Medium

Print Advertising in various key dental magazines

Participation in Exhibitions & Trade Shows

Sponsorship of Events

Field Marketing & Road Shows

Advertising - Advantage Focusdental

The Only website for dentists offering a full and wide range of services for all dental needs.

A unique interactive platform enabled through features such as Dental Forum, Message Board, Dental Jobs, Product Reviews etc.

A rich and credible source of information for Dentists on the latest dental products, CDE's, dental news & events, articles.

Advertising - Advantage Focusdental

Unique Branding Opportunity.

Effective for new product launches.

Serve product promotional advertisements through a weekly e-newsletter.

Conduct online surveys for products.

Can be used by companies as a medium of direct interaction with Dentists.

Team - Current

Dr. Rupali Gore is the founder and CEO of FocusDental.

Mr Ashok Datar is the Senior Adviser & Consultant.

EchoFeel is the Software Development Partner.

Resource Requirement

Manpower

Head Sales and Business Development

Admin. And accounts Support

Marketing and communication

Infrastructure

Office space – 200 sq feet3 computers, printer etc

Architecture

Developed on a strong 3 tier architecture on the .Net platform.

The Backend is Microsoft SQL Server.

Hosted on a secure RAID1 Windows 2003 Server ensuring 99.99% uptime.

THANK YOU