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10 SOCIAL MEDIA CRISES
…and what to do to ensure you don’t make the naughty list next year
Heather Healy@heatherhealy@stickyeyes
3. RED CROSS
"We are an organization that deals with life-changing disasters
and this wasn't one of them”
4. ASDA
"Dear @asda, did you take 1 second to consider how it would affect the 1 in 4 people who experience mental health
problems in any given year?”
Katie Dalton
5. DKNY“I don’t want any money. But please SHARE
this post if you think that DKNY should donate $100,000 on my behalf to the YMCA
in Bedford-Stuyvesant Brooklyn. This donation would sure help a lot of deserving kids go to
summer camp”
8. APPLEBEES“We wish this situation hadn’t
happened. Our Guests’ personal information – including their
meal check is private, and neither Applebee’s nor its franchisees
have a right to share this information publically…”
10. AMY’S BAKERY COMPANY
“Obviously our Facebook, YELP, Twitter and Website have been hacked. We are
working with the local authorities as well as the FBI computer crimes unit to ensure this
does not happen again. We did not post those horrible things. Thank You Amy
&Samy’.
THE BEST BRANDSAre human. They’re open about their flaws, recognise them and
embrace them.
The best crisis management isn’t a robotic press release, it’s
human.
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