What to consider when planning Magento store?

WHAT TO CONSIDER WHEN PLANNING A MAGENTO STORE

PLANNING

Before the first design is drawn up or the first line of code is written, take the time and think carefully about the project from start to finish and make a plan for your future e-commerce website.

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GENERAL TIPS

1. Define who will be involved in the planning process and what the roles for these people are.2. Familiarise yourself with some of the fundamental financial, security and legal matters. 3. Get an understanding of the development process. 4. Prepare the project concept before contacting a Magento development company.5. Don’t expect that the project will be implemented without your commitment.

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STRATEGY AND GENERAL MATTERS

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DEFINE YOUR TARGET MARKET AND AUDIENCE

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SELECT THE EDITION OF MAGENTO PLATFORM

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DEFINE THE STRUCTURE OF YOUR SITE AND THE PRODUCTS THAT SHOULD BE PRESENTED IN EACH OF THE PLANNED INSTANCES

07website

store view

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website

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website

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SECURE THE DOMAIN NAME FOR YOUR WEBSITE

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CREATE THE CATEGORIES TREE/STRUCTURE FOR EACH MAGENTO INSTANCE AND DETERMINE WHAT PRODUCTS WILL BE RELATED TO THEM

09WOMAN MEN KIDS BRANDS

Dresses

Tops

Shirts

Trousers

Polos

Shirts

Trousers

Jeans

Dresses

Skirts

Shirts

Trousers

H&M

Tommy Hilfiger

Mango

Tom Tailor

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DESIGN

DESIGN

Having a professionally designed website is paramount on the first impression that a potential customer has of your site and its credibility.

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DESIGN OPTIONS

There are two design options for your Magento store:

A ready design theme

Creating custom design

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A READY DESIGN THEME

Using a ready design theme gives you the option to create a good looking Magento store at a fraction of the cost.

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THEME MARKETPLACES

The list with the most popular theme marketplaces for Magento:

14The official Magento marketplace – Magento Connect

Template Monster

Theme Forest

MOJO Marketplace

Rocket Theme

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CUSTOM DESIGN

A custom Magento design is going to be completely unique to your company and that ensures that your visitors won’t have seen it anywhere else. 15

MOBILE FRIENDLY DESIGN

More than 15% of mobile device users access the web to make purchases. So your site should be optimised for mobile use. There are

16two options you can choose from as well — a mobile or a responsive version of your site.

MOBILE DESIGN

The most control of your mobile specific product The content of mobile version can be different from the content of the desktop version You have to maintaine 2 separate sites Maintanance cost can be significantly higher

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RESPONSIVE DESIGN

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Easier to maintain Better for SEO Adapts to any screen size If not properly built and managed, responsive designs can quickly increase page sizes, so page load time can be slow

MAKE THE LIST OF BROWSERS AND THE VERSIONS THAT YOUR MAGENTO STORE SHOULD BE COMPATIBLE WITH

PRODUCTS

PRODUCTS

Determine how many products will be featured in the store and what their types are.Specify what media should be used when featuring your products — pdf brochures, videos, multiple images, etc.Determine if the product data import is required or not and who will accomplish this task.

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PRODUCT TYPES:

Simple

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Configurable Downloadable

A simple product in Magento is a simple physical product that you ship. There are no options like size or color that the end user can pick during the order.

From the name itself you can make out the use of this type of product. So basically it means that whenever our products have several choices associated with it like size, color, etc at that time it is best to use this product type.

A Magento downloadable product should be used for online software items like MP3 file, a PowerPoint presentation, a Magento extension or whatever.

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PRODUCT TYPES:

Virtual Bundle Grouped

A Magento virtual product should be used for a virtual (not touchable) item like an insurance, a reservation, an extra product guarantee, etc.

A bundle product allows customers to «build their own» product from the variaty of options. For example, it could be a computer, a gift set or anything else that can be modified. Each item in the bundle is a separate, standalone product.

A grouped product is just a set of simple products. For example, if you want to sell the camera lens + a memory card + a camera. Each of those items would be simple products; you would group them together as a «grouped» product that you could offer on the site.

DETERMINE IF THE PRODUCT DATA IMPORT IS REQUIRED OR NOT AND WHO WILL ACCOMPLISH THIS TASK

PAYMENTS AND SHIPPING

PAYMENTS AND SHIPPING

First of all, we recomment getting familiar with the payment and shipping methods that are available in Magento and define what options are good for your online business. There are a lot of default options to choose from.

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PAYMENT METHODS

Default payment methods:

27PayPal Credit card Bank transfer Cash on delivery Purchase order Authourize.net

PAYMENT METHODS

If the default payment methods and providers do not cover your needs, it is not a problem to integrate Magento with any other payment service provider. For the most popular payment service companies, there are ready solutions.

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However, if you work with other companies that is not a problem to connect it with Magento store.

Under online rates are meant dynamic rates from shipping providers:

SHIPPING METHODS

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Flat rate Free shipping Table rates Online rates

CMS PAGES AND BLOG

CMS PAGES

Define what pages should be created and what content should be placed there. For example, the terms and conditions, return policy, FAQs pages. 31

BLOG

There are two ways to implement this functionality:

The choice of the solution depends on how much you intend to blog and how advanced the functionality of the blog should be.

32Install a blog extensionIntegrate Magento with WordPress CMS

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MARKETING AND PROMOTIONS

MARKETING AND PROMOTIONS

Discounts, tiered pricing, coupons, gift certificates, wish list, product comparison, up-sells, cross-sells, related products, product reviews, recommend to a friend, special offers and many many more features are default in Magento. Specify what of them do you want to use.

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SPECIAL FEATURES

SPECIAL FEATURES

Depending on what you are selling, you may need features that Magento sites do not have.

Research what features Magento Edition has out of the box. If you discover that any feature is missed, describe your idea in the project brief/requirenments specification.

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SPECIALfeatures

INTEGRATIONS

INTEGRATIONS

Define what systems are necessary for your online store operations.

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HOSTING

HOSTING

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Select the hosting for your Magento online storeSelect the security options of your web site

www.magecom.netinfo@magecom.net

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