Webinar: Reach out to over 1 Billion Internet Users with .ASIA Domains!

Connecting Asia with One Domain:.Asia and the Asian Internet Marketplace2014.10

Edmon Chung

Important Note: This document was prepared for a private audience. Copyrights for images included in the presentation have not been obtained from the right owners. If you are a right owner and wish for the images not to continue to be included, please contact me via email: edmon@dot.asia

Growing .Asia Presence• 2009: 13 Million• 2011: 66 Million• 2012: 85.8 Million• 2013: 140 Million• 2014: 332 Million entries indexed at Google

332 Million “.asia” entries indexed at Google

Morethanjust aname.

.

Location, Location, Location...

What’s in a Domain Name?

Direct Navigation Tool/Command

Brand / Vanity Value

Domain Investment Value

SEO (Search Engine Optimization) Value

Domain Investment Value

Main website / domain

Other domains:i.e. Long Tail

Price Reduction

~10% of Regular

Price

Maintaining Revenue Level

Renewal Rates:

>10% (From ~50%)

Volume Increase

>10x New

Domains

Increase in Revenue Base:

>25% in last 12 months >40% in last 6

months

Strategic Price Promotion 2012-2013

Sep – Dec

2012Sep – Dec

2013

Top 10 .Asia Countries / Territories(by New Creates in 2013/14)

Japan China US Australia India singapore Indonesia Malaysia Germany Hong Kong

Korea Viet Nam

2014 62554 10390 4666 3971 3813 1515 1510 1482 1108 1022 591 545

2013 77241 45145 6216 8488 6135 2698 1615 1664 1853 1906 5203 3918

5000

15000

25000

35000

45000

55000

65000

75000

Asia Market Integration

ASEAN Economic Community

Single Market & Non-Tariff Barriers by 2015

Asia @ ~30%; India @~17%

Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI

Asia Occupies ~40% of Global B2C eCommerce Sales

Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.

Asians More Willing to Spend Online URL Shorteners with .Asia

dest.asia/1crVi7j

cna.asia/1m5EAuX

scty.asia/fXqB86

jdp.asia/XcncuR

DOMAINX (PLACEHOLDER)

Active Secondary Market (2014)• #4 Among TLDs in Secondary Market Sales

Volume By Extension:1. com 99,407

2. de 13,297

3. net 13,011

4. asia 10,241

5. org 7,791

6. co.uk 5,704

7. com.au 3,857

8. info 3,385

9. eu 3,162

10.mobi 2,288

11. tv 1,561

DotAsia as a not-for-profit organisation with a mandate to promote Internet development and adoption in Asia.

Every .Asia Domain Contributes to Internet Development in Asia

NetMission.Asia

www.give.asia

AsianFilmAwards.Asia• The Asian Oscars

Asia Pacific Regional Internet Governance Forum (APrIGF)• 2010: Hong Kong | 2011: Singapore• 2012: Tokyo | 2013: Seoul

• 2014: New Delhi – August 3-6

YIGF.Asia

.Future… not just about volume…

Internet of Things

fridge.john.asiatv.john.asia

oven.john.asiasink.john.asia

Internet of Names

Strategic Domain Value

Identities that Connect with People

Every .Asia Domain Contributes to Internet Development in Asia

love.from.asiaEdmon Chung <edmon@registry.asia>