The changing world of search

THE CHANGING WORLD OF SEARCHPhil Bradley, Internet Librarian International, 2015

THE DOWNHILL SLIDE OF GOOGLE

• Making it more difficult to get to Google.com (solution – go to http://www.google.com/ncr)

• We have lost the ability to filter searches by the pages that we’ve visited – or the ones that we haven’t

• Reading level has been discontinued• What’s next? Verbatim perhaps?• Advanced search options on the page are also being reduced

GOOGLE SEARCH BROUGHT INTO QUESTION

STILL GETTING DUBIOUS RESULTS

PERSONALISATION V ACCURACY• Different folks, different results

• Google tracking you and your location

• What does ‘search’ actually mean now?

“”

IT WILL BE VERY HARD FOR PEOPLE TO WATCH OR CONSUME SOMETHING THAT HAS NOT IN SOME SENSE BEEN TAILORED FOR THEM

Eric Schmidt, Google

PROMOTING THEIR OWN FIRST

GOOGLE KNOWS BEST ‘DID YOU MEAN?’

MARKET SHARE BREAKDOWN• Google has a decrease of 5.6% in year over year of market share• Bing and Yahoo are both up 1% in July 2015 over June 2015• ‘Powered by Bing’ turns Bing’s share up to 31.5%

• That’s a 14.5% increase in year over year results

THE ‘RIGHT TO BE FORGOTTEN’• European wide

• CNIL; The French data protection authority

• Russia

GOOGLE WEB ALTERNATIVES• Bing

• Yahoo

• Yandex

• DuckDuckGo

AND ON THE SOCIAL MEDIA SIDE• Facebook

• Twitter

• Topsy

• Pinterest

STATISTICS• Global Active Internet users: 3.175 billion, almost 50% of the world’s

population

• Social media users: 2.206 billion users, a global penetration of 30%

• Facebook adds 500,000 users a day; 6 new profiles a second

• 75% increase in Facebook video posts since 2014

MORE STATISTICS• Twitter users send 350,000 tweets per minute

• Pinterest users pin 9,722 images

• Vine users play over 1,000,000 videos

• Snapchat users share 284,000 snaps

From http://wersm.com/how-much-data-is-generated-every-minute-on-social-media/

SEARCH ASSISTANTS• Siri

• Cortana

INDIVIDUALS V WEBSITES• Scoop.it

• Nuzzel

• Swayy

• Mention

• Paper.li

THE EVOLVING ROLE OF NEWS ON TWITTER AND FACEBOOK

• Twitter 52% in 2013, 63% in 2015

• Facebook 47% in 2013, 63% in 2015

• Percentage who keep up with news as it is happening:• Twitter 59%• Facebook 31%

• Pew Research Center article, July 14th 2015 http://www.journalism.org/2015/07/14/the-evolving-role-of-news-on-twitter-and-facebook/

IN PRACTICE…• We need to relearn how to check the validity of the content we read

• We need to balance out accuracy with speed

• We need to create our own networks of information professionals

• We need to get involved in creating and publishing content ourselves

MOBILE AND DESKTOP USERSWe’ve now moved into the mobile age, as more people are accessing the internet via smartphones.

Mobile media time is now greater than desktop and other media (51% in comparison to 42% for desktop)

80% of internet users own a smartphone

Emerging devices: Smart tv, smart watch, smart wristband

HOW DOES SEARCH FIT IN?When do people use different devices?Mobiles brighten up the morning commutePCs dominate during working hoursTablets are popular in the evening and at night

WHAT DO THEY SEARCH FOR?Smartphone:

Business hoursDirections to local storesLocal store address

Tablet:Availability of productsBusiness hoursLocal store address

Click icon to add picture

http://searchenginewatch.com/sew/study/2343577/google-local-searches-lead-50-of-mobile-users-to-visit-stores-study

SEARCH ENGINE APPS

THE INTERNET OF THINGS

STATISTICS• By 2020 it’s estimated that there will be 50 billion connected things on

the Internet

• $19 trillion in profits and cost savings

• Connected homes will be a huge part of the IoT• Google bought Nest Labs (smart thermostat maker( for $3.2 billion• Samsung purchased connected home company SmartThings for $200 million

https://wtvox.com/internet-of-things-iot/the-internet-of-things-the-end-of-search-engines/

http://www.partselect.com/JustForFun/Hi-Tech-Appliances.aspx

BY 2020• More than 20% of US consumers will own smart fridges and smart

watches

• 14% of consumers are expected to purchase some form of internet connected clothing

• 20% of cars will have a wireless connection

• Internet connected cows • 200 MB of data per year – tells farmers if the cow is sick or pregnant

WEARABLES; VERY DIVERSIFIED MARKET

PERSONAL IDENTIFICATION• By your face, body, posture, gait

• Facebook ‘beacons’ in shops

• Automatic identification and anticipation of your information and consumer needs

• The amount of information will require search engines to provide better context, not just results

RE-WRITING OUR ROLES• Books, eBooks• Websites• Catalogues• Desks• Rooms• DVDs• 3D printers• Computers• BuildingsNouns can be quantified, measured and cut

• Teach• Learn• Thoughtful• Helpful• Explore• Achieve• Improve• Empower• DangerVerbs refer to impacts, change, improvement

THANK YOU!• http://www.philb.com• http://www.philbradley.typepad.com• http://www.twitter.com/philbradley• philipbradley@gmail.com• https://www.facebook.com/philbradley • http://www.slideshare.net/Philbradley