"The Airbnb story" by Riley Newman, former Director of Data Science @AirBnB

Riley Newman, 2017

Building a Unicorn Data Science, Strategy, and Culture at Airbnb

What’s ahead

StrategyTeam

Data

Feedback Loops

“It’s better to have 100 people love you than a million people like you. Build the minimum possible product and then go meet with your community of users and get their feedback. Use that to make it into something they really love.”

Paul Graham, YCombinator co-founder

Culture

"At Zappos, culture is our No. 1 priority. We decided that if we get the culture right, everything else, like building a brand around delivering the very best customer service, will just take care of itself."

Tony Hsieh, Zappos co-founder

1. Ramen Profitable

Starting thedata engine

Data

StrategyTeam

Data

StrategyTeam

Targeted Marketing

Data

StrategyTeam

2. Attack of the Clones

Data

StrategyTeam

User Research

Data

StrategyTeam

Partnering with the Community

i18n

Data

StrategyTeam

3. Product Focus

Personalization & Matching

Data

StrategyTeam

Data

StrategyTeam

Snow White

Growing an organization

Data

StrategyTeam

4. Grappling with scale

Creating Leverage

Data

StrategyTeam

SETTING A NORTH STAR

Data

StrategyTeam

Data

StrategyTeam

Working as a team

Guest

Host

INCENTIVIZING OUTCOMES

Culture

https://www.linkedin.com/in/rileynewman

https://github.com/rsnewman

https://www.facebook.com/riley.newman