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THE AGE OF IOT & DIGITAL BUSINESS
H O W T O R I D E T H E S H O C K W A V E S O F A C H A N G I N G W E B
By Shalom Jacobovitz / CC-BY-SA 2
DIGITAL CONTENT BREAKFAST IBM LONDON 2015 BORIS KRAFT, CVO, MAGNOLIA INTL.
Boris Kraft Chief Visionary Officer & Co-founder
Magnolia International AG
A DIGITAL BUSINESS PLATFORM WITH A CMS AT ITS CORE
“Everything changes and nothing stands still.”—Heraclitus
digital transformation
digital transformation
customer experience
operational processes
business models
“We took a fresh look. We wanted to not even think about it as an airline site, but as an ecommerce site.”
— Luanne Calvert, CMO, Virgin America Source: http://mashable.com/2014/05/31/virgin-america-website
Innovation in surprising
places
Why is it happening
now?
? WWW
.css .html
.js
IoT
NET
By NASA/Carla Cioffi
YOU ARE HERE
IOT PROVIDES THE ROCKET BOOSTERS
IoT is an API for the real world. Zak Greant, Sr. Technical Evangelist, Magnolia
Things with sensors, connectivity & logic that communicate with you, others & among themselves.
BY 2020, MORE THAN SEVEN BILLION PEOPLE AND BUSINESSES, AND AT LEAST 30 BILLION DEVICES, WILL BE CONNECTED TO THE INTERNET.
JORGE LOPEZ, VP & DISTINGUISHED ANALYST, GARTNER
Characteristics of the digital
transformation
Disintermediation Dematerialization
Disi
nter
med
iatio
n Dematerialization
Massive Disruption
Legacy channels devalue
Movies
Music
TV
Radio
News
$5bn deflation ’00-‘07
… with <30 staff
Self-service beats direct
service
Amazon
Net sales revenue of Amazon
from 2004 -2014 (in billion U.S.
dollars)
Self-service beats direct
service
Amazon
Travel
Annual travel e-
commerce sales in the USA 2002 -2014 (in billion
U.S. dollars)
Self-service beats direct
service
Amazon
TravelBanking
Insurance
Access vs. Ownership
Streaming
SAAS
Sharing economy
Sharing economy
New business models
DIGITAL BUSINESS IS ABOUT THE CREATION OF NEW BUSINESS DESIGNS BY BLURRING THE BOUNDARIES OF PHYSICAL & DIGITAL WORLDS
(GARTNER)
3 critical challenges for
businesses
1. Do you have the right
people?
…and are they empowered
to act?
2. Do you know what you want?
Can you know how to
get there?
Accelerated change
Time to market
1876 vendors in martech
3. Can you master digital experience?
HOW DOES MAGNOLIA HELP?
Infrastructure & services
Analytics Commerce IoT … ×1000s
Digital Business Platform
Audiences & channels
Mobile
WWW
App
IoT
…
OPEN SUITE IS A STRATEGIC ENGINEERING-BASED APPROACH TO TURN CHALLENGE INTO OPPORTUNITY
Prioritize adaptability, flexibility
& integration
Beautiful experience / stock parts
USE THIS APPROACH BY BUILDING STEP-BY-STEP ON A PLATFORM
CONNECTORS
APPS FRAMEWORK
Beacon Management
App
Location Management
Coupon Management
App
Open Suite Approach
Empower employees
ease of use
Agility
Unify digital infrastructure
Unify digital touchpoints
A DIGITAL BUSINESS PLATFORM WITH A CMS AT ITS CORE
Summary
QUESTIONS?twitter.com/@bkraft plus.google.com/+BorisKraft http://betterFasterBigger.com
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