SandCamp 2017 Keynote - Website Trends

Key Concept: Customer Buying CycleWebsite TrendsWhere are we going?

Business Impacting Website

Attract

Delight your

audience

Convert

Delight

stakeholders

Improve

Do it

better

1999founded LevelTen

2005OOP CMS

search

2008Drupal adoption

2009OE launch

2013OE Pro launch

Content

StrategyDelivering the right content to the right user at the right time.

UX + Marketing

Trends

Customer Journeys

Awareness

Research

ConsiderationDecision

Advocacy

https://

What provides the most value?

Focus on KPIs

Drupal is strong and

growing in the enterprise.

Drupal 7 will be viable for

several more years.

Drupal 8 goes a long way

to solving difficult

lingering difficulties.

Add 25% more time for a

D8

site.D8 missed the goal of

feature parity with D7 by

end of 2016 .

“D8 is the Window ME of

Drupal. But D9 will be

great.”

D8 only being used for

select sites.

Balancing Act

Yes, butCan you do that in

WordPress

Can you do that in

Sitecore

flickr.com/photos/antonymayfield/8465049007/

Battle for the mid-

market

Comparing the Drupal

and WordPress cores is

like the difference of

shooting a bullet and

throwing it.

However, WordPress

contrib is rapidly evolving

to fill the gaps.

https://www.flickr.com/photos/clement127/9761787755/

Intuitive &

easy

Built for end

users

Easy to work on -

hackableEasy to find

helpLoads of great

designSuperior, ready to use

business results tools.

Incentives to build

great products

https://www.flickr.com/photos/clement127/9761570372/

Distributions built

for end users

Path to ease

developers into

OOP. (site

building?)

Attract enterprise

devs to Drupal.

More quality

business results

tools

Attract themers to

Dev.

Attract results

generating players

to Drupal.

Thank you!

Tom McCrackenLevelTen Interactive

Director

Phone: 214.887.8586

Email: tom@leveltendesign.com

Twitter: @levelten_tom

Blog: leveltendesign.com/blog/tom

LinkedIn: linkedin.com/in/tommccracken