Power digital "new ideas"

New IdeasPOWER DIGITAL

Brand Mentions Fresh Web Explorer (Moz)

Buzz Sumo Locating relevant shared content Finding industry/topic influencers

Identifying Resources & ListsGIF Retargeting AdsCleaning Up LinksKeyword (not provided)Tracking Link Data UTM

AGENDA

LINKS THROUGH BRAND MENTIONS

Case & Point

FRESH WEB EXPLORER

San Diego Reader Article with NO link to client mentioning them!

BRAND MENTION SHOULD BE LINK

BUZZ SUMO

What you are looking for

Sources of content

Timeframe

Searching for Content Search Top Influencers

BUZZ SUMO: USA SOCCER JERSEY SEARCH

USA SOCCER JERSEY LINK TARGETS

BUZZ SUMO: INFLUENCERS

Washington Post and NBC columnists

Industry resources and lists are a valuable and powerful sources for links. Here are some searches to help identify some of these sites. inurl:resources inurl:helpful-resources Inurl: + “industry

keyword” + Site:(.gov, .org, .edu)

UTILIZING RESOURCES & LISTS

http://www.seomark.co.uk/where-to-get-backlinks-from/http://pointblankseo.com/9-query-combos

EventsSponsors InterviewsStudent ResourcesCareer ResourcesAlumni BiosHistorical ReferencesBoards/CertificationsElectronic recordsRelated LinksSafety ResourcesEducation ResourcesNutrition InformationHero Spotlight

VeteransNon-profitsEco-friendlyBusiness DirectoryFree ResourcesTravel and TourismAssociationsCommunity InvolvementProfessional DevelopmentFaculty PagesAccreditationVenues

REASONS .EDU & .GOV OUTLINK

BUSINESS ETHICS WEBSITE PR5

GIF BANNER ADVERTISING

http://mashable.com/2014/05/24/new-types-of-digital-advertising-agencies/

CLEANING UP LINK PROFILES

Many of our clients websites have been eating the wrong food i.e. getting the wrong links. Time to slim these websites down and put them on a diet!

Manual Penalty VS.

Algorithmic Penalty

MANUAL VS. ALGORITHMIC PENALTIES

EXAMPLE: LPGUERRA.COM

*Note: This client has low ranking, but no manual penalty showing in Webmaster Tools.

Identify Toxic/Suspicious Links

Create rmoov

Campaign

Create Google

Disavow File &

Upload

ALGORITHMIC PROCESS

The estimated traffic share metric is Moz’s best guess at the percentage of visits each keyword contributes. The value is based on a combination of landing page traffic, keyword ranking position, estimated search volume, and SERP CTR’s.

KEYWORD NOT PROVIDED: LANDING PAGE REPORT

You ever build a quality link and wonder how much traffic it drove to its destination website? Did is produce ROI? Now you can!

Introducing UTM parameters. UTM’s are simply tags you add to URL’s to add tracking capability.

Start by using the UTM URL Builder https://support.google.com/analytics/answer/1033867?hl=

en

TRACKING LINK TRAFFIC W/GA

UNDERSTANDING THE FUNDAMENTALS

Google URL BuilderEnter in all required fields to create proper UTM tracking code

Refer to previous slide “Helpful Information” for required field information.

GOOGLE: URL BUILDER

Goal: Focus on which content drives results Utm_medium: link-building Utm_source: name of linking

domain (i.e.powerdigitalmarketing.com)

Utm_campaign: date of content placement (i.e.2014-06-16)

Utm_content: specific product, service or topic being written about (i.e. links building, website design etc.)

Utm_term: specific keyword being optimized for, if any

*This configuration wil l capture inbound visits from a l ink bui lding campaign into a unique “l ink bui lding” medium that can quickly and easi ly be analyzed. Dri l l ing down into that medium by source or content wil l display the placements and topics that are most successful at generating traffic.

Goal: Measuring l ink bui lding traffic against organic referral traffic Utm_medium: referral Utm_source: name of linking domain

(i.e.powerdigitalmarketing.com) Utm_campaign: link-building Utm_content: specific product, service

or topic being written about (i.e. l inks building, website design etc.)

Utm_term: specific keyword being optimized for, if any

*By us ing the standard “referra l” medium, inbound traffic wi l l be lumped in at a top- level wi th other organic referra l t raffic, enabl ing an app les- to -apples compar ison of v is i ts v ia l inks . Agencies or large internal content teams can just as eas i ly swap in a marketer ’s name for utm_content in order to t rack the effect iveness of tact ics ut i l i zed by var ious team members .

2 WAYS TO GO ABOUT THIS

URL BUILDER EXAMPLE

Your new link traceable link!

WHERE IT ALL COMES TOGETHER IN GA

Click here #1

Click here #2

*View data by source, medium, content, etc.

**Tracked link data will be displayed here

Thank you