My journey at London 2012 for Bupa Digital

Copyright 2014 What’sMySize. All Rights Reserved. A Fifty Product

Kavita Kapoor – Product Director@kavitakapoorkavita@whatsmysize.com

London 2012 For copyright reasons you will

have to see this video on

http://youtu.be/TbsXUJITa40

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Digital Stats

• Olympics 431m visit 109m unique users. 15m apps downloads, 4,73bn page views and 4.6m social followers.

• Paralympics 30m visits, 9.5m unique users, 5.8m apps upgrades 220 page views

• Billion object testing

London 2012 and iris Worldwide

For copyright reasons you will have to see this video on

https://www.youtube.com/watch?v=T88tPMWsvN0

Building relationships

During the Olympics over 62 million journeys were made on the Tube – up 35% on normal levels.

launched with one year to go and was updated to ensure it looked like the Games Time website

LOCOG asked for a mobile version in 2011 and we launched this slightly ahead of the Games Time site in 2012.

In addition to the underground, walking and cycling routes we had park-and-ride and Blue Badge parking sites.

two day assessment center of users

1. Defining Data Requirements2. Sub Project Manage your data3. Have a data spokesperson

London 2012 For copyright you will have to

see this video on

https://www.youtube.com/watch?v=gIaWGq6YTsc

BBCFor copyright reasons you will

have to see this video on

http://youtu.be/xjY0784vHN8

Copyright 2014 What’sMySize. All Rights Reserved.

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Copyright 2014 What’sMySize. All Rights Reserved.

• Kavita Kapoor• @kavitakapoor• kavita@whatsmysize.com

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