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The slides are from my message at the Biola Digital Ministry Conference 2011. I talk about how the biblical command to love our neighbor takes on great significance when we realize that one of the chief arenas in which we can fulfill it is _in our work_. When it comes to those who work with websites, the chief application of this command is to make our sites _usable_. Usability becomes especially exciting and meaningful when understood in this context -- that is, as a means of doing good for others, through our work.
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Matt Perman
Blog: www.whatsbestnext.com
Facebook: Matt Perman
Twitter: mattperman
Email: matt.perman@gmail.com
What is Usability?
“Usability is the extent to which a site can be used by a
specified group of users to achieve specified goals with
effectiveness, efficiency, and satisfaction in a specified
context of use.”
OR
Usability = Don’t Make Me
Think
Hard to Use
Easy to Use
Matthew 22:37; 7:12
“Love your neighbor as yourself.”
“Whatever you wish others would do to
you, do also to them, for this is the Law
and the prophets.”
Matthew 20:28
For the Son of Man did not come to be
served, but to serve, and to give his life
a ransom for many.
Romans 15:2-3Let each of us please his neighbor for
his good, to build him up. For Christ
did not please himself, but as it is
written, ‘the reproaches of those who
reproached you fell on me.’
1 Cor 10:24Let no one seek his own good, but the
good of his neighbor.
1 Cor 10:31-11:1So then, whether you eat or drink or whatever you do,
do all to the glory of God. Give no offense to Jews or
Greeks or to the church of God, just as I try to please
everyone in everything I do, not seeking my own
advantage, but that of many, that they may be saved. Be
imitators of me, as I am of Christ.
Phil 2:4-7Let each of you look not only to his own
interests, but also to the interests of
others. Have this mind among yourselves,
which is yours in Christ Jesus, who …
made himself nothing, taking the form of
a servant...
What Makes a Site Usable?
1. Provide good orientation: global navigation and local
navigation.
2. Use good principles of classification.
3. Make obvious what is clickable.
4. Use the smallest effective difference
4 Questions to Discuss
1. Are any principles of usability different on social
media sites?
2. Has free resulted in a glut of too much content?
3. Does ease of payment make free less necessary?
4. What are the most important strategic principles for
sites to incorporate if they want to be effective in using
social media to ignite amplified word of mouth?
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