Google Panda-webinar

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SEO WebinarGo Beyond Panda 4.0: Stop Reacting, Start Doing!

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About NetElixir

NetElixir offers search marketing services and technology to retailers like Lenovo, Oneida and K-Swiss. We are headquartered in Princeton, NJ and have global offices in London and Hyderabad (India).

The 70+ member NetElixir team consists of a multitude of search marketing engineers, data scientists, technologists, and global operations managers, all of whom are constantly ideating, innovating, and implementing unique practices that drive towards our vision of empowering global search advertisers.

Follow us @NetElixir

www.NetElixir.com

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About NetElixir University

NetElixir University was launched in 2012 with a vision of “democratizing the digital marketing industry through exceptional knowledge and expertise sharing.”

Our goal is to share best practices in retail + digital marketing with 10,000 businesses, worldwide, by 2015.

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About Shawn Swaim

• SEO Manager, NetElixir,Inc.

• Featured in Philly Business Journal, Yahoo! News.

• 10 Years of Web Development and SEO Experience.

http://www.linkedin.com/in/shawnswaim

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What’s in Store

• The Impact of Panda 4.0

• How can we use Panda 4.0 to predict the future of search

• What IS the future of Search?

• An Actionable Audit

• Questions?

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Panda 4.0

• What it Was

• Who did it impact?

• What did it mean for me?

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Panda 4.0: What it Was

• Expanded the intent of the original Panda

• A Complete Change of the “Panda” portion of Google’s Algorithm

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Panda 4.0: Who did it impact?

• Impacted 7.5% of all Search Queries

• Impacted producers of “Thin” and Low Quality Content

• Bad User Experience Offenders?

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Panda 4.0: Who did it impact?

PRWeb.com

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Panda 4.0: Who did it impact?

Bloomberg.com

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Panda 4.0: Who did it impact?

Bad User Experience?

• 17 Years Old• Original Content

• Non User Friendly Navigation• Thin Content?

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What Did it Mean for Me?

• Traffic could have been effected

(Look in Analytics at “Referring” Traffic)

• Signal for what next Penguin update will target?

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We are Due for Another Penguin Update

Penguin Update History

2.1 – October 4, 20132.0 – May 22, 20133 – October 5, 20121.1 – May 25, 2012Penguin – April 24, 2012

Primary Targets: On Page Spam & Link Spam

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Predicting the Future through Penguin:

What We Know:

There will always be manipulationof Search Results

Could Google be working towards An algorithm that does not use Back Links as a ranking factor?

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Industry Insight

If you could summarize the future of Search inOne Word, What would it be?

“Mobile” “Quality” “Data”

“Mobile”

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The Future of Search

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An Observation

First and Foremost:

None of the results displayed were determined by “backlinks”

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How Does it Work?

Five Starting Points:

1. Use Structured Data2. Use KML Sitemaps for any location specific Data3. Think Beyond “Keyword Density” Rules4. Utilize Web 2.0 Resources5. Use a Map!

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1. Use Structured Data

Structured Data:

• “Standardized Code”• Present MANY facets of your information to Google

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1. Use Structured Data

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2. Use KML Sitemaps for Locations

KML Sitemaps

• “Keyhole Markup Language”• Presents GPS Coordinates to Google• 2 Parts: KML and XML

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3. Think Beyond “Keyword Density” Rules

Keyword Density

• Used to be “Use X Word X Times Per X Words”• Think in terms of “Wider Language”• Include Synonyms, Antonyms, and other related terms

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4. Utilize Web 2.0 Resources

Web 2.0

• REMEMBER: Google’s attempt is to aggregate data, so make it available!

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4. Utilize Web 2.0 Resources

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5. Use a Map!

Google Maps

• Use the Tools Google provides.• Google Makes it Very Easy

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5. Use a Map!

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What to Keep in Mind:

1. Always Be Genuine

2. DO NOT SPAM!!!!!!

3. Think Beyond “Keywords” and strive to answer questions!

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Questions?

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Complimentary “Future of Search” Assessment

Gain Expert Insight on your Website’s Mobile Search Presence, and get ready for the future of Search!

If you are interested, email Marinn at Marinn@NetElixir.com to set up your appointment!

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