Digital Winners 2014: Thor Gjermund Eriksen, NRK

INNOVATE OR DIE!

Thor Gjermund Eriksen

Director General

NRK

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NRK PLAKATEN

§ 13 d)

“The Corporation should be present, and develop new

services, on all important media platforms so as to

achieve the broadest possible outreach for its overall

programme services”

Analyse, NRK 4

INNVOVATION

1. Content development – the best ideas!

2. To reach the audience – be on relevant media

plattforms

Analyse, NRK 5

WANNA SEE THE FUTURE OF TOMMOROW?

LOOK AT THE KIDS OF TODAY!!

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• 88 percent of the

children in Norway

have access to a tablet.

• 45 percent of the

children has their own

mobile.

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Kids streaming usage before and after deploying a

custom kids player – «Superspillern»

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-50,000

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350,000

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Weekly uniqe users.

Super Childrens player

Time spent streaming on different devices

25.10.2014 9

PC21%

Mobil9%

Tablet70%

NRK Super

PC66%Mobil

4%

Tablet20%

TV10%

NRKTV

Karten og PetraHigher ratings on tablets than liveTV

TNS TV-meterundersøkelsen & TNS Scores 10

Live42%

Playback 0-21 days

9%

webrating49%

YR.no

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Together with your audience

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Apple tv, Playstation, Smart tv, TV-player,

radio-player

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Innovation in NRK

We have to

• Develop new content

• Take risk and invest money and brains into crazy ideas that

might fall through the audience.

• Continuously reinventing successful programs and concepts.

• Meet the aucience on their term – where ever they are!

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