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VP, IoT and Digital Business, Empower Group, 02/2016 -
SVP/VP, Digital, Marketing and Business development, Dovre
Group plc, 03/2012 – 10/2015 http://www.dovregroup.com/
Director, Management services, Evry AS, 10/2010 – 02/2012
http://www.evry.com/, Norwegian ICT -company
Startups and digital strategies consulting, 09/2009 – 10/2010
Director/Head of unit, eCommerce services (corporate
venture) Itella Corporation, 08/2008 – 2009
Head of APAC Business development, marketing and sales,
Hewlett-Packard Asia Pacific, Printing Supplies, Imaging and
Printing Group (IPG), 2005 – 2008 (Singapore)
APAC Regional marketing director, Consumer and SME
digital, Hewlett-Packard Asia-Pacific, 2005 (Singapore)
Senior Executive Consultant, Talent Partners Oy.
Management Consulting, 2001 – 2004
http://www.talentvectia.com/en
Director, Business Development and Strategic Marketing,
Fortum Corporation, 1996 – 2001 http://www.fortum.com/
Internet Industry Finland, Chairman of the Board 2010 – 2012
Electronic commerce Finland, Board member 2009
10/10/2016 Mikko Marsio – Digital experience (…Chief Digital Officer)
Mikko Marsio
MSc. (Tech.) Energy
Technology and Business
Mgmt, Helsinki University of
Technology, 1997
Executive education:
Internet Business Strategies,
MIT Marketing Management,
Columbia Business School
Digital experience since 1999
29 digital business operations and project
responsibilities related to Internet of Things,
Industrial Internet, digital services, online
stores, omni-channel operations, digital
marketing, social media, Business and digital
strategies – And related software, mobile, IT
architectures and technology
Sales responsibilities up to USD 600M
OPEX accountabilities up to USD 30M
Digital strategies
10/10/2016
• Empower Group Industrial services (B2B), 2015-2016
• Industrial Internet, IoT, Big data driven digital strategy
• Dovre Group (B2B, B2C) – Staffing business, 2012-2015
• Business strategy with embedded digital strategy
• Capturing ideas from consumer service business (airlines, banking, hotels,
gaming) to develop international staffing business
• Hewlett-Packard Printing and Imaging (B2B, B2C), 2005-2008
• Consumer digital & multi-channel strategy for high tech products – How to sell
in complex channel model, what to sell and why to buy (outside in view)
• SMB and Enterprise installed base, segment and solutions strategies with
digital aspects including Internet of Things
• Fortum (B2C) – Energy/Utility business, 1999-2001
• Avoiding community corner – Home and Housing mgmt. digital services
strategy and Intelligent/Smart home strategy
• Digital services were built around content and services related to moving,
home renovation, home essential tasks and services, summer/ski cabin
ownership – with and provided by over 70 external service providers
• Vacon (B2B) – Industrial drives OEM (Consulting case), 2009-2010
• Digital strategy for Original Equipment Manufacturing and Services
• Focus in Internet of things and digitalizing services business
• Veikkaus (B2C) – Gaming & Gambling (Consulting case), 2003-2004
• Business strategy with embedded digital strategy
• From product centric gambling to entertainment, sports and dreams business
Mikko Marsio – Digital experience (…Chief Digital Officer)
Online stores and omni-channel
10/10/2016
• Online store with 4-6 hour home /office delivery for inks
and toners, expanded to new Asian country every fourth month
(Singapore, Hong Kong, India, Malaysia, Korea,…)
• Online - Call center integrated store and sales model
covering APAC. Experience integrated with street stores (order-
a-cartridge/click-a-cartridge)
• Reseller shop-in-shop online store concept design, launch
and management (Australia)
• Automated online purchasing - Printer ink gauge software
identifies ink levels - directs to purchase either direct or through
resellers – Global dev. team and go-to-market model dev. and
mgmt. in APAC
• HP Global online store, supplies APAC category mgmt.
• Home electrical equipment and supplies online store, first
online store launched by Fortum in 2000.
• Veikkaus online store and online experience growth programs,
2003-2004
• Logistical services for online stores offering from Itella
(customers Kesko, S-Ryhmä, branded consumer goods
companies), 2008-2009
Mikko Marsio – Digital experience (…Chief Digital Officer)
Internet of Things experienceConnecting objects around us (electronic, electrical, non electrical)
Managed Print Services = Internet of Thingshttp://insights.wired.com/profiles/blogs/five-lessons-for-internet-of-things-from-managed-print-services?xg_source=msg_appr_blogpost#axzz3QrMdVv00
HP Managed Print Services in a nutshellhttp://h20621.www2.hp.com/video-gallery/us/en/products/35A5642E-8BAD-4941-A9F9-05C391DD5597/r/video/
10/10/2016
Managed print services (MPS) are services to manage a company’s
document output. The main components provided are needs
assessment, selective or general replacement of hardware, and the
service, parts and supplies needed to operate the new and/or existing
hardware . MPS tracks how the printer, fax, copier and MFP fleet is
being used, the problems, and the user’s satisfaction
Industrial IoT services for pulp & paper, energy, metal workshops, large warehouse owners and manufacturing customers
• EmSight Lite Remote monitoring and data analytics
service with easy-to-install sensors & platform
• EmSight Big data analytics to improve performance or
solve production line issues
• EmSafe Work safety improvement service that utilizes
real time location tracking
Experience from time when Hewlett-Packard innovated, planned and launched first versions of Managed Print Services in 2006-2008
• Pay per Print printing solution business expansion
business owner in APAC region, part of HP Managed
print services (MPS), two year sales growth over 300 %
• Global MPS offering development team member
representing HP Asia-Pacific
• Global Print 2.0 transformation program APAC leader
Digital strategy for Vacon plc with strong focus on equipment + software + Internet drives new service business opportunities and business models (Industrial Internet)
Mikko Marsio – Digital experience (…Chief Digital Officer)
Digital driven loyalty programs and gamification
10/10/2016
Dovre Club Rewards (2012 - ) - Staffing
• First global rewards program in its own sector
• Points based: luxury products and resorts
• Design, build and mgmt. of outsourcing model
• Global implementation with especial focus to North-America, Norway and Middle-East
Hewlett-Packard Original Rewards (2006 – 2008)
• Results: Member growth from 23k to 200k, revenue coverage from USD 30M to 200M
• Points based: large variety of products and vouchers
• Development, scaling up and management in 12 APAC countries
Driving customer behavior with gamification
• Dovre Draw – Monthly global draw to drive interest among club members
• Traditional Chinese games as online gambling versions in Original Rewards
• Transformation of gambling, gaming and lottery company with multiple initiatives
Rewards
Mikko Marsio – Digital experience (…Chief Digital Officer)
Digital services – Digitalization of analogue operations
10/10/2016
Dovre Club – Large projects staffing business service (2012 - ) which takes ideas from Linkedin type profile management, airline type loyalty program and banking type self-service
• Design business strategy & Inventing new service concept “Dovre Club” - invent, design, launch and operational service management
• https://www.youtube.com/watch?v=66MbL57pSKo
Online printing HUB for SMB customers (2007)
• Manage all your printing essentials easily from one place when printers and printing is not company’s top of mind
Balancion – Personal money and wealth mgmt (2009 – 2011) Startup, strategic advisor
Fortum theme portals (1999-2001) for managing household moving, renovations, housing essentials – Manage and development your home and housing & Intelligent home development
• Concept designs, partnerships, operating model & strategy
Mikko Marsio – Digital experience (…Chief Digital Officer)
Online marketing, content management, SEO, SEM,
Social media
10/10/2016
Dovregroup.com company and IR pages (2012 - )
• Company pages which utilized first wave responsive design
opportunities (identifies screen size automatically)
Dovre Group – Greatest Oil & Gas professional (2013-14)
• Global search for best world’s best oil & gas professional
• Research questionnaire, contest prizes: sauna to your home,
personal biography, F1 dream weekend in Singapore
Hewlett-Packard Home & Home office (2005 - 2008)
• Home & Home office offers, ideas, templates and instructions to
consumers to design home and life related printing projects: cards,
celebrations, home management – to optimize use of home printer
• hp.com/APAC Supplies category content management
Social media
• Linkedin (Member since Dec 3, 2003 (first 1 %))
• Dovre Group is in top 30 most followed companies in
Finland (with 1 marketing & social media headcount)
• Utilization of Facebook, Twitter, Glassdoor, Slideshare, Google
Adwords, Youtube, etc. for the benefit of business multiple cases
• Blogging since 2009 (a bit late comer in this field…)
Mikko Marsio – Digital experience (…Chief Digital Officer)
Management & Tools (related to digital)
10/10/2016
• Dovre Club Admin – Customized content management tools and performance dashboard
• Dovre Group Staffing business KPI reporting
• How do you select your online store research with over 21 000 participants. Key insight: Referrals and recommendations in all formats (2009)
• Hewlett-Packard APAC wide key account program’s customer base analytics and online insights tool to discover sales opportunities (2006-2007)
• Designed and built from scratch with Indian software company
• Online user interface to discover insights
• Implementation of box.com cloud based document management & collaboration in international context
• Google Analytics implementations
• Business plans and cases for a number of digital business, online store and services cases
Mikko Marsio – Digital experience (…Chief Digital Officer)
Public influencing
10/10/2016
• Chairman of the Board, Internet Industry Finland, 2010 - 2012 Non-profit association which promotes internet related business opportunities
• Board member, Electronic Commerce Finland, 2009, Non-profit association which promoted online store & commerce opportunities,
• Chairman of the Steering committee, Current state of Internet in Finland research 2011. Steering committees had executive members from Sitra, Tekes, Kaupan Liitto, Finanssialankeskusliitto and Finpro
• Internetin tila Suomessa (Current state of Internet in Finland 2011) research with Aalto Yliopisto, founder and chair of working group
• Commentator of Internet utilization in Finland in TV2 news, Radio Suomi
• Interviews and articles in Talouselämä, Fakta, Finpro customer magazine
• Speaker in Digile, DiVia, Talentum Events, Linkedin, Government SaDe program, Finpro, etc. events
Mikko Marsio – Digital experience (…Chief Digital Officer)
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