Are QR codes thriving or dying?

QR CodeThriving or Dying?Udi

Salant6.9.16

Some look at the world and see pokemons

But I, just see qr codes everywhere

1994Invented by

Denso Wave -

a Toyota

Subsidiary)

To Track

Parts in

vehicle

manufacturi

ng)

2002became

widespread

among the

general

public in

Japan

2016Are QR Codes

Thriving or

Dying?)

Patent? declared

that they

would not

exercise the

rights

what's the difference?

• One dimensional (can only be read horizontally)

• Only hold limited amount of data = 12 digits

• Two dimensional (can be read horizontally & vertically)

• 4000+ characters of info

do PEOPLE scan qr codes?

1 out of 5

Source: www.scanlife.com

The world

You?

Yes No

Research - 70 students 200 qr codes

38 %

62 %

good

experience

Bad

experience

What do you mean bad experience? (

What do you mean bad experience? (

Digital eternity ... this might happened ...

What do you mean bad experience? (

What do you mean bad experience? (

informative

helpful

mobile-

friendly

- Content

- UI

motivation

to scan?

directing

the

consumer

to where?

Businesses

are failing

smartphone

users just

want

Empowerment

54 %

good

experience

46 %

Bad

experience

Mobile friendly? This is not what we mean...

YouTube channel Facebook page Download an app

What do you mean great experience? (

What do you mean great experience? (

What do you mean great experience? (

What do you mean great experience? (

What do you mean great experience? (

Ok, so now what?

I have captured a qr code in the following locations

15 %

PitneyBowes.co.uk surveyed 2,000 consumers in the US and 1,000 in France, Germany and the UK respectively 2013

MagazineMai

l

Packagin

gPoster Website

Emai

lTV

13 % 13 %10 %

8 %

5 %4 %

Results of scanning QR Codes by percent of smartphone

scanning audience

Product

information

Event

information

Charity /

cause

information

Coupon or

offer

Application

download

70 %

30 %

12 %20 %

13 %

Source: scanlife.com

Will it work?

So

What do

you

think?

Just go with the flow1Notice a qr

code

2Launch app

3Scan qr

code

4Open the

link

5Enjoy the

experience

6Digital

eternity

informative

and helpful

Mobile-

friendly

- Content

- UI

Empowerment

smartphone users just want

What user experience would you design here?

lookback

.io

Analytics

popapp.in

Qr code comeback

pocket-lint.com

appleinsider.com/ thinkeyb.com/

Digital Experts!

Your next Project can

be placed here!

Udi Salant

Thanks

The Magnificent Seven is a 1960 American Western film directed by John Sturges and starring Yul Brynner, Eli Wallach, Steve McQueen, and Horst Buchholz. The picture is an Old West-style remake of Akira Kurosawa's 1954 Japanese-language film Seven Samurai.