Google AdWordsConversion Workshop
Mike_J_Arce
LOU RUMOR
by
Mike ArceOwner of Loud Rumor
We help local businesses grow and get more customers.
Local SEO
Pay Per Click Management
Social Media Marketing
YouTube Advertising
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Consulting
learning this cantake a lot of time
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birds-eye view
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& resources
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analogy
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GO WIN A CHAMPIONSHIP
EACH PLAYER GETS ABOUT 18 MINUTES PER GAME
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Don’t judge by how manyshots someone takes
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judge by how manyshots someone makes
and not their mullet
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“Let’s do this!”
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“you could always work for your dad, right?”
A shot taken = website visitorA shot made = conversion (lead)
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oh yea… lotta clicks
today!
Clicks today: 100
leads today: 0 nobody likes me.
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wouldn’t it be nice to know your leads come from these:
- keywords - ads / ad groups - campaigns - time of day - day of week - device - location - and more?
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stop wasting money on clicks that don’t convert into leads.
We want more conversions.
not clicks.
less clicksper conversion
Now that’s boss.
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Who uses adwords?
bit.ly/lr-adwords
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That’s great… but how many leads???
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oh yea… now that’s money.
Local Business leads = calls/forms
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bit.ly/GOOGLE-A
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set goals
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bit.ly/lr-goals
Local Business leads = calls/forms
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this page sets the goal!
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call tracking
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call extensions
bit.ly/call-extensions
set up
in google adwords
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what aboutwhen they don’tcall from the ad& click on thelink to go tomy website?
don’t worry hank
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dynamic call tracking
First, let’s look at the number when i go to the website directly.
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get.deckover.com/pool-fill-in/
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now, let’s look at the number when i search a keyword and click on an ad.
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pool fill in
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each has a great support team
have them link call tracking to analytics
they will be with youthe whole way until
you’re off and runningon your own.
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Analytics + AdWords
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bit.ly/link-gA
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import conversions
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bit.ly/gA-import
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yes!
you’re on your way to being being one of the greatest!
Mike_J_Arce
Owner of Loud Rumor
We help local businesses grow and get more customers.
mike@loudrumor.com
480-331-2723
Mike_J_Arce
Loud Rumor
Mike Arce