Accelerated Mobile Pages - Pierre Far

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Pierre Far

Beyond AMP:Why we're here, where we're going

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pierrefar.com@pierrefar

● deliberatedigital.com● @delibdigital

● Founder, advisor, ex-Googler, product manager, biologist● Email me: pierre@deliberatedigital.com

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Mobile UX sucksleading to more content blocking and new content distribution channels

The old new things, with a 2016 twist

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The story of The Verge

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The first ad blocker.

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Comments to FTC re cross-device tracking

Ad tech industry Consumers

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Ad tech industry"the Internet economic engine""seamless digital experience"

Comments to FTC re cross-device tracking

Consumers

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Ad tech industry"the Internet economic engine""seamless digital experience"

Comments to FTC re cross-device tracking

Consumers

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Consumers"non-court ordered surveillance""insidious invasion of privacy"

Ad tech industry"the Internet economic engine""seamless digital experience"

Comments to FTC re cross-device tracking

#SMX #XXA @delibdigital

Consumers"non-court ordered surveillance""insidious invasion of privacy"

Ad tech industry"the Internet economic engine""seamless digital experience"

Comments to FTC re cross-device tracking

#SMX #XXA @delibdigital

#SMX #XXA @delibdigital

Too simplistic to call it content blocking

It's users modifying their experience to a more comfortable value exchange.

So what to do?

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1. Understand your users

2. Deliver great experience through every customer interaction channel

So what to do?

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The distributed content ecosystem

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The nascent distributed content ecosystem

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Thank you!@delibdigital

pierre@deliberatedigital.comdeliberatedigital.com