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INDEX
1. Digital Marketing
2. Current Scenario
3. Digital Marketing - Platforms
4. Solutions designed to achieve goals through Digital Marketing
5. Why FrontEnders for Digital Marketing
6. Contact details
Digital marketing is the promotion of products or brands through
electronic media
It is a process of building and maintaining customer relationship
Digital marketing is the “future of Healthcare” marketing
What is Digital Marketing?
Current Scenario
Digital Marketing & Healthcare Industry
•The consumers are no longer satisfied to blindly accept what a doctor tells them. They prefer doing homework before visiting a doctor.
Consumers are now avid researchers
•Data-driven technologies . Data allows physicians to make more effective and efficient marketing decisions.
Brings Better Decisions with Better Data
•Digital marketing consistently reduces total marketing spend and increases ROI in practically every industry.
Reduces Cost per Patient Acquisition (CPA)
•Digital tracking systems make it simple to send regular appointment reminders, as well as respond to patient needs
Enhances the Patient Experience
•Digital options make it easy for patients to access and engage physicians, which increases their satisfaction and frequency of referral.
Increases Patient Referrals
•Digital marketing lets physicians target patients in a variety of ways, including by their condition, gender, age, and zip code
Targets Patients with Certain Conditions
Ways in which Digital Marketing can support the Healthcare Industry?
Multi-Channel Digital Marketing
Digital Marketing
P
A
I
D
R
E
A
C
H
SEM
Text Ads
Banner Ads
Video Ads
Facebook Ads
Twitter Ads
Linked In Ads
O
R
G
A
N
I
C
R
E
A
C
H
On Page Optimization
Off Page Optimization
Web Analytics
Google+
Linked In
SMM
SEO
SMO
Digital Marketing - Platforms
Methodology of strategies, techniques and
tactics used to increase the amount of
visitors to a website by obtaining a high-
ranking placement in the search results
page of a search
engine (SERP)
Google, Bing, Yahoo and other search
engines.
Search Engine Optimization - SEO
Growing your business with social
networks
Strengthen your brand and boost
visibility
Generate leads and increase sales.
Social Media Optimization - SMO
A form of Internet marketing that involves the promotion of websites by increasing their visibility in
search engine results pages (SERPs)
Benefits of SEM
Cost effective marketing strategy
Gain potential customers
Targeted leads
Grow your business ahead of competition
Better Return on Investment (ROI)
Increased brand awareness
Increased visibility
Search Engine Marketing - SEM
Search Engine Marketing - SEM
Google Text ads Google Banner ads
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a
marketing tool.
Helps to get direct feedback from customers and Social customer relationship management
Benefits of SMM
Increased Brand Awareness
Higher Conversion Rates
Better Customer Satisfaction
Improved Brand Loyalty
Cost-Effective
Gain Marketplace Insights
Social Media Marketing - SMM
Facebook Ads Twitter Ads
LinkedIn Ads
Social Media Marketing - SMM
Solutions designed to help achieve your goals
Generate more website lead
generations
Increase revenue and sales
opportunities
Improve search engine visibility
Gain brand visibility
Results driven digital marketing
strategies
Increase search ranking and traffic
Build and increase website engagement
End – to – End Digital Marketing
Integrating Marketing, technology,
design, branding and strategy. We
ensure we provide data driven
marketing campaigns by providing all the
constituent parts which drives to
success.
Digital marketing strategy
Social, SEO and SMO
Analytics
Inbound marketing
Why to choose FrontEnders for Digital Marketing ?
Exclusive Healthcare Consulting Company
Healthcare Experienced team to handle the Digital Marketing (DM)
Reliable and Cost effective result oriented team
Providing both Organic and Paid promotion options to the clients
Better exposure in healthcare and medical content writing by experts
In house team for all tasks related to DM
Practical approach to the creative and design concepts
Our professional guidance will be of great help to you in strengthening your presence on the digital space with your patients
and the society as a whole. Talk to us and manage your branding and digital marketing tasks efficiently
The Karen Hospital - Kenya
Our Clients
www.karenhospital.org
Ahana Hospitals - Madurai
www.ahanahospitals.in
IAD - Kerala
www.iad.org.in
Jumuia Hospitals - Kenya
www.jumuiahospitals.org
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