VACC Program Roadshow

TransLink and VACC

Program Overview and Update

Agenda

• Introductions• Program Review

—Bike to Work—Bike to School—Streetwise—Great rides—TravelSmart—Vancouver Live Streets

• Marketing and Sponsorship• General Discussion

VACC Mission

• To make cycling a part of the main stream culture

• To achieve our mission through—Advocacy—Education—Events

BIKE TO WORK

BIKE TO WORK WEEK |Year to Date

Category Comments65% growth in Commuter Station traffic per station21% increase (to 51) in Commuter Stations

vs. May 2009 – both all-time records

7,285 cyclists counted at Commuter Stations All-time high

4,564 registered participants 45% participants are female2,238 new registered users in 2010

960 teams, and over 270 new teams Impressive competitions between companies

Over 200 community coordinators, suppliers, and volunteers Most community involvement ever

Over 80 Press events, interviews, and mentions TV, radio, online, and print

Peak website traffic of over 2,000 users per day Over 8,000 unique users in 2010

BIKE TO WORK WEEK | Statistics

Bike to Work Week During May 31-June 6, 2010Number of commutes logged 17,669

Carbon Dioxide Savings 32,651kgDistance Cycled 173,776km

New municipalities that are official partners in 2010

Coquitlam, West Vancouver, and White Rock

Over 40 corporate sponsors including: Vancity, Norco, Giant, Arc’teryx, SAP Canada, Nokia, RBS LLP, ZipCar, Rio

Tinto Alcan, Whole Foods

Most media sponsors ever

• Inaugural Bike to Work Awards Reception• Improved user-friendliness with the website tools

BIKE TO WORK WEEK | 2010 Innovations

Burnaby

Maple Ridge/Pitt Meadows

New Westminster

North Shore

Northeast Sector

South of the Fraser

Vancouver and UBC

7%

1%

3%

10%

4%

8%

67%

BTWW Participant City of Residence

Walk

Skytrain

West Coast Express

Carpool

I always ride my bike

Other

10%

31%

16%

1%

1%

23%

5%

2%

8%

0%

BTWW Participants’ Modes When Not on Bike

under 201%

20-2915%

30-3931%

40-4929%

50-5920%

60 or over4%

Age

$0-15,0005%

$15,000-30,0007%

$30,000-50,00018%

$50,000-70,00026%

$70,000-100,00028%

over $100,00016%

Personal Annual IncomeNew data collection subject

Aboriginal

Asian

Afro-Canadian

Caucasian

Indo-Canadian

Latin

South American

Southeast Asian

Middle Eastern

Other

1%

8%

0%

79%

1%

1%

1%

0%

0%

9%

Cultural BackgroundNew data collection subject

• Share the Road Challenge – Fall 2010

—Demonstrates the viability of cycling for transportation: cycling is quick and the VACC will help you be prepared for Vancouver winter weather

—Attracts media attention to get the word out broadly about November Bike to Work Week

BIKE TO WORK WEEK | Upcoming

• About 20 commuter stations around the region• Aiming for 500 new winter commuter cyclists signed up and

800 workplace teams• Focus on safety, visibility, weather-readiness, and motivation

in a more challenging cycling season

BIKE TO WORK WEEK | November 1-7th, 2010

• Bike-friendly Workplace Awards

• Increased interaction between the Bike to Work program and workplaces in Metro Vancouver

• Aggregate visual data for Metro Vancouver commuter cyclist routes

BIKE TO WORK WEEK | Up Next

BIKE TO WORK WEEK | Program Impacts Over Time

May 2007 May 2008 May 2009 May 20100

1000

2000

3000

4000

5000

6000

7000

8000

2778

53395619

7285

Change from May 2007 - May 2010 +162%

Thanks for supporting the biggest bike event in BC!

BIKE TO SCHOOL

Bike to School2010 program update

Conferences and courses• 5 sustainable transportation

workshops at the VSB• 2 leadership and sustainability

conferences at secondary schools• Course instruction at all levels of

schools— 686 students attending 32

instructional days— Includes Streetwise, Bike

maintenance, and Ride the Road courses

Bike to School2010 program update

FOCUS ON CELEBRATION• 18 special events attended by

2182 staff, students and parents — Includes biker's breakfasts and

bike-themed festivals

• First annual Bike Friendly School Awards— 12 schools receive GOLD— Presentation ceremonies

including special guest speakers

Bike to School Week2010 program update

DELIVERY• Over 600 students from 21

schools reported cycling to school during the spring bike to school week

• Total of 2238 trips all together

• 2,182 students, teachers & parents attended Bike to School events

Bike to Schoolideas and innovations

Summer expansion —Kid-focused programming

such as summer camps —Family Streetwise and child's

Learn to Ride courses that will be launched this summer

• Bike share/lending programs—Partnering with PEDAL and

secondary schools —Better utilize existing school

bike fleets

Bike to Schoolideas and innovations

• Bike to School week—Significant expansion in participant numbers —increased promotion, events, and workshops—Roll out more programming throughout the Lower

Mainland

Bike to SchoolThe Year ahead

Program Goal

Tupper Community Cycling Programs Continue to support the hub and focus on growth and outreach

VPD pre-auction bikes Second delivery of 50 bikes to pass on to schools and build bike fleets

Ride the Road Expand upon delivery with requests already coming in for fall programming

Bike to School Week Focus on expansion and increasing numbers

2010/2011 School Year

STREETWISE

Streetwise: YTD• Trained 600+ individuals• 142% increase in cycling post-course• Reaching a wide range of people across Metro

Vancouver

Avg. Trips per week Percentage of year-round cyclists

“Since our class, I've been biking

solo all over Vancouver with

greater confidence. I'm able to

take over the lane and comfortably

get in there with the cars. I'm

starting to commute to school

downtown, and I love it so far.

Thanks so much for the class. I'm

using the knowledge from that

class every day”.-unsolicited quote from Annie Dickerson, June 2010

Milestones Comments41 Workplace Workshops delivered, with 463 participants

12 Streetwise courses, 86 participants Includes 10 SW courses & 2 Bike Maintenance courses

35 Learn to Ride clients (one-on-one lessons) Each client has at least 2 lessons (4 hrs total)

4 Outdoor Streetwise courses, over 25 participants At MEC Bikefest and the City of Vancouver’s Urban Bike Fair

2 Can-Bike courses, 16 participants 2.5 day course

20+ more courses, workshops and lessons scheduled, 200 estimated participants

Includes Bike Maintenance, Streetwise, Workplace Workshops, Learn to Ride, and Can-Bike 2 courses

Streetwise: Year to Date

Streetwise: Rest of 2010• Partnership with Vancouver Coastal Health to deliver

Learn to Ride and Streetwise to marginalized immigrant women

• Promote workshops & consultations to workplaces in lead up to Bike to Work Week in Fall.

• Giant Sponsorship

Innovations in Streetwise

Outdoorcourses

Streetwise for Families

Streetwise in the Workplace

“Many staff that signed up hadn’t ridden a bike in many years and, in some cases, in decades. Taking the course provided an entry point for staff to try riding again. After the course, positive results included staff riding their bikes to work, staff using the fleet bicycles, and staff using the fleet electric bikes, all who had never done so before. There are even reports of staff purchasing their own bikes and considering selling one of their family’s cars. Without the Streetwise Cycling Course, none of this would have occurred”.-Jenyfer Neuman, City of New Westminster

Bike Maintenance: Expansion

TRAVELSMART

Travel Smart to School

• 9 month pilot program implementing TDM in elementary school communities using a student leadership model.

• Pilot was part of TransLink's TravelSmart program in support of the 2010 Olympics.

• Pilot involved 10 schools – 9 in Vancouver and 1 in North Vancouver – selected on basis of their proximity to Olympic venues or routes.

Travel Smart to School• The program was customized to fit the needs and

characteristics of individual schools, but involved 3 core elements:

1) Education of leadership students on sustainable transportation issues and ideas

2) Action planning 3) Implementation of student action plans and

whole-school engagement

Travel Smart to School• Pilot program wrapped up in February 2010• 3670 students – and their families – were reached.• 32.7% of students who made TravelSmart pledges

indicated they would “travel smarter” during the Olympic Games and beyond.

• Program staff delivered a presentation on the program at the 2010 National Active Transportation conference in Montreal

Travel Smart to School• Suggestions for future implementation:• A relatively standardized timeline and curriculum would serve

to focus the program and allow schools • Program would optimally start early in the year and wrap up

in late spring to capitalize on school work-flow and favourable weather.

• Pledge system should be simplified and supplemented, if not supplanted, by another means of evaluating program impact.

• Program should be complemented with something that directly engages school-community stakeholders: safe route mapping, school travel planning, etc.

Travel Smart to School

• Final Thoughts: though it may never again have a rallying point like the 2010 Olympic Games, the Travel Smart to School program model has excellent prospects for success in teaching elementary school students about transportation issues and changing school travel behaviour, especially if it were to be combined with a program that engaged other school community stakeholder groups.

GREAT RIDES

Great Rides: 2009

• Four recreational rides —Maple Ridge/Fort Langley – July 12—Pitt Meadows – Aug. 15—Port Coquitlam – Sept. 27—Vancouver/Bikennale – Oct. 4

• Introducing Metro Vancouver cyclists to the local bike networks and festivals

Feedback: “Did you enjoy the ride?”

• Over 1,000 riders came out to in 2009

• Yes, yes, yes! I am so happy I have found you! Thank you for all your work. ~ Grandma Kathy

• The ride was so well organized. Now we have more routes to add to our repertoire. We enjoyed the art immensely. ~ Bikennale Rider

Sponsor satisfaction!

Great Rides: 2010

• Bike the Blossoms—Rainy weather didn’t daunt

180 blossom viewing riders. —Wet! Beautiful! Fun times

with new friends. ~Alison T.

CVG Birthday Ride

• 1st anniversary of the CVG opening—Showcased the CVG

• The VACC & the City of Burnaby threw a birthday party!

• New West and Burnaby start points• 200 people came out to explore the newest piece of

the Metro Vancouver bike network.• Partnership with MEC Bikefest

—Riders made a day of it!

Great Rides: Innovations for the future

• Now we know what works!—Smaller, themed events, bringing riders to a

location for an occasion/purpose Mad Hatter Tea Party Ride (Richmond) – July 25

Promotes Canada Line Skytrain Bridge Science by Bike (Vancouver museums) – Sept. 25 – 26

—More support, in advance, from tourism and municipal partners Burnaby CVG Ride – June 12

—Contribute to membership with VACC

Topics to consider

• Is there room in the Great Rides Program for large mass rides?

• Are there opportunities to specifically promote new cycling infrastructure?

• How can Great Rides integrate with other programs? —Ie: Special Streetwise course delivered for Great

Rides participants, etc.

VANCOUVER LIVE STREETS

Vancouver LiveStreets

• Coming summer 2011• 13km of city streets• Pedestrians, cyclists, roller skaters, runners

and strollers. • This event will

—connect neighbourhoods and people—enjoy streets filled with free physical activities,

performers, food and art

Highlights

Highlights

• Where: 3 main live sites: — Trout Lake, Granville & Robson and Jericho Park

• Why: — to strengthen community by connecting neighborhoods, — promoting physical activity and active transportation choices,— improving bicycle safety and walk-ability

• Who: Drawing community members from all across the city, we're hoping to attract a diverse audience. — Similar events in Portland: 15,000 to 25,000 participants

MARKETING AND SPONSORSHIP

Sponsors

• Consistency and visibility across—Collateral—Web properties—PR—Member communications—Social media

• Greater integration—Marketing groups—Social media—Events, launches, etc.

BTW/BTS Sites

Main Site

• Undergoing a redesign• Specific sponsor call-outs

—Sponsor page—Sponsor recognition on program pages

• Integration with social media and other elements

Main Site

Collateral

• All program collateral—Banners (multi-year)—Posters, postcards—Course material—Swag

• Future ideas—Membership cards

News, PR, Social Media

• Sponsor recognition—Noted in newsletters—On Facebook page

Sponsorship

• New initiatives—Web presence

Sponsor pages, logos, “ads” blog profiles—Higher exposure on collateral—Sponsor profiles in newsletter and Urbane Cyclist

Social Media Integration

• Improved integration with TransLink media and social media

Discussion & Next Steps

• Quarterly updates—Suggestions?

• 2011 Proposals—Timing—Structure—Content (proposals and deliverables)

THANKS!

TravelSmart to School

• Promote alternative modes of transportation• Reduce vehicle traffic• 2009/2010

—Specific focus on the Olympics

“The TravelSmart program was a huge success city wide! Congrats.”

- Rosa Fasio, Principal, Elsie Roy Elementary

ResultsKey Stat Comments

10 Schools 9 in Vancouver, 1 in North Vancouver

3670 participants

1275 pledges returned 744 paper, 531 online

34.7% pledge return rate

I thought that the program was a success for the school. It educated the entire school to travel smart, especially during the Olympics. From the informal survey, our school did travel smart: 92% during the Olympics. Some students actually did persuade their parents to allow them to walk safely to school with a friend. It opened up students to discuss their travel styles and try to improve them for their own healthy and eco-friendly lifestyles.- Monica Treanor, Support Teacher, Sir Sandford Fleming Elementary

Results

Innovations/Recommendations

• Before and after traffic counts• Linkages to Bike to School programs, Student

leadership programs• Improved pledging processes• 12 session programs, • Build up in fall but focus on Spring• Greater incorporation of fun elements

—Impact of Olympic mascots