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"Wikis, Blogs, Texting, and More" presentation at the U.S. Conference on AIDS in San Francisco on October 30, 2009. Facilitated by Michelle Samplin-Salgado and Miguel Gomez.
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Wikis, Blogs, Texting, and MoreU.S. Conference on AIDSSan Francisco, October 30, 2009
PRESENTERS
Miguel Gomez, Director, AIDS.gov
Jennie Anderson, Director of Communications, AIDS.gov
Michelle Samplin-Salgado, New Media Strategist, AIDS.govJohn Snow, Inc.
Who are we?
New Media in Response to HIV
• Name• Organization• One thing you hope to get out of
today’s session
SHARE PAIR #1: Who are you?
© http://www.flickr.com/photos/slgc/2989522327/
Today’s Agenda8:30am-10:30pm
• What are wikis, blogs, texting, etc?
• How are people using the internet and new media for health information?
• What is new media?
• How can it be used in response to HIV/AIDS
Why are we doing this session?
“Consumers want their health information when they want it, how they want
it and in whatever quantities they want it.”
Adapted from Price Waterhouse quote
ChallengesTo understand…
• how Americans/clients access health information online
• what is new media • the role of new media
Who’s online?
8 in 10 adults in the U.S. use the Internet.
18-29 year olds online: 92%Adults 65+ years: 42%Latinos: 56%African Americans: 67%
Fox S and Livingston G. “Latinos Online.” Pew Internet & American Life Project, 2007. Available at: http://pewhispanic.org/files/reports/73.pdf. Accessed 8/21/09
“Demographics of Internet Users.” Pew Internet & American Life Project, April 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx.
Accessed 8/21/09.
48% of African American adults and 47% of Latino adults go online using a mobile device.
28% of Whites do. Horrigan, John. “Wireless Internet Use.” Pew Internet and American Life Project,
2009. Available at: http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx.
Accessed 8/21/09
What are people doing when they are online?90% Send or read an email
88% Use search to find information
86% Find map or direction
83% Look for health/medical information
81% Look for info about a hobby or interest
Pew Internet and American Life Project, 2009. Available at:
http://www.pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Daily.aspx. Accessed 8/24/09.
• Who are your clients and are they using the Internet?
• What new media tools (if any) are they using?
• How do you know? • How could you
find out?
SHARE PAIR #2:
Where are Your Clients?
© http://www.flickr.com/photos/sallypics/267299027/
WHAT WE KNOW ABOUT
you, your clients, looking for online health information...
150 million U.S. adults have gone online to look for health information.(that’s 66% of all adults and 81% of those online)
“Adults Who Have Ever Gone Online for Health Information.” Harris Interactive Inc., 2008. Available at: http://www.harrisinteractive.com/harris_poll/index.asp?PID=937. Accessed 1/27/09.
10 million adults accessed health info through mobile
devices last year.
Manhattan Research. Ten Million Mobile Health Consumers and Growing – Is Your Brand Ready?.
http://www.manhattanresearch.com/newsroom/Press_Releases/future-of-mhealth.aspx. Updated 2009. Accessed July 25, 2009.
42% adults & 60% e-patients say they (or someone they know) have been helped by online medical/health info.
3% say they have been harmed.
Impact of Health Inquiries
Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at:
http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1
. Accessed 8/21/09
You, your clients, being social/having a conversation…
60% of e-patients access user-generated content related to health.
53% of e-patients consult Wikipedia.
20% of e-patients post or share content.
Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at:
http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1
. Accessed 8/21/09
Patients Sharing & Learning
When I get back to my organization, my next new media planning
step will be…
And it makes people happy.
“Don’t give me 1 > thing 2 do!”
Amazing New Directions
Obligation to
What is new media?
NEW MEDIA IS…
a conversation,levels the playing field, it’s social, trusted, &user-generated.
Power was here...
Now it’s here.
Let’s look at some examples…
What is a wiki?
A wiki is…
David Weekly pbWiki
Why would I use a wiki?
• To collaborate with others online. – public or password-protected.
• Reduce confusion of having multiple contributors to documents or projects.
Who uses wikis?
• Community-based organizations• Governments, schools/universities• Businesses are using wikis• And YOU!
Wikipedia
Wikipedia
Wikis to respond to HIV
• Create resources.• Maintain HIV/AIDS resource lists.• Create calendars.• Manage projects from different
locations.• Create on-line journals.• Write grant applications.
AIDS.gov wiki
AIDS.gov wiki
What is a blog?
A blog is…• Websites with regular updates
and links to other webpages. • Usually informal—like a diary or
journal entry. • Some are personal, others provide
mainstream news updates. • Most encourage dialogue though
comments.
Why would I use a blog?
• To share information and engage in an online conversation with your target audiences.
1.5 million new blog posts are created every day.
http://technoratimedia.com
Blogs to respond to HIV
• Exchange ideas about HIV prevention, testing, treatment, and research.
• Increase program collaboration and service integration.
• Engage those at risk for, or living with, HIV/AIDS in a dialogue.
AIDS.gov blog
AIDS Action Committee
Alltop
POZ blogs
Oriol’s blog
What is a texting?
MobileText message and beyond….
Text messages > voice calls.
88% of American’s own a cell phone
50% of mobile users send text messages (30% send daily).
Average text message read within 15 minutes.
Little to no “spam”!Distributive Networks
Texing is…• A way of sending information to and
from cell phones and certain personal digital assistants (PDAs).
• Options to send their clients appointment and medication reminders.
Texting in response to HIV
• Locate local HIV testing centers.• Respond to questions about HIV.• Remind patients of medical
appointments.• Help patients adhere to their
medication schedules.
Sex Info
and there’s more…
Micro-blogging though one 140 character tweet at a time…
www.tweespeed.com
www.twitter.com/aidsgov
What is a #hashtag?
Twitter Hash Tag Example
cutiebootycakes: @debohobo Raising the level of
awareness about HIV/AIDS and taking personal responsibility is the
only way to stop the madness. #WAD08
dawessner: loved visiting Karuna for World AIDS Day
#WAD08
waynesutton: Remember my HIV test for world AIDS day?
Results=Negative, #awareness #WAD08 #blck
get tested.
ABartelby Did you know that you can also text message
your ZIP code to KnowIt (566948) to find HIV Test
Centers nearest you? Pretty awesome! #WAD08
Video/Photo Sharing
Chicago AIDS Foundation
Every minute, 15 hours of video is uploaded to YouTube.
http://www.youtube.com/t/fact_sheet
MySpace
WidgetsA widget is a small application that can be posted to a website or blog.
NY Widget
Will it help?
It’s about the message.
It’s about your clients.
It’s about the planning.
Will it help you manage internally?
It’s about time to use these tools in your workplace!
RSS Podcasts Blogs
Facebook MySpace
YouTube
Widgets
It’s cost effective.
Repurpose, Repurpose, Repurpose!
Blog Podcast
Tweet YouTube Channel
Delivering Content to Other Sites
Thanks CDC!
It’s about working together
New media strategy
Approach to New Media Strategy: POST*
PeopleObjectivesStrategy Technology
* ©2007 Forrester Research, Inc. All rights reserved.
Social Media Strategy Map
Goal: To introduce planning questions to ask before getting started with a social media plan.
Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
From www.edelman.com
New mediamonitoring and evaluation
What does success look like?
Twitter Hash Tag Example
cutiebootycakes: @debohobo Raising the level of
awareness about HIV/AIDS and taking personal responsibility is the
only way to stop the madness. #WAD08
dawessner: loved visiting Karuna for World AIDS Day
#WAD08
waynesutton: Remember my HIV test for world AIDS day?
Results=Negative, #awareness #WAD08 #blck
get tested.
ABartelby Did you know that you can also text message
your ZIP code to KnowIt (566948) to find HIV Test
Centers nearest you? Pretty awesome! #WAD08
Listen. Learn. Adapt.
Before After What did you
plan to do? What did you
think would be the result?
What actually happened? How could your results
have been improved? What did your audience
think? What will you do differently
in the next iteration?
Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
A Few Lessons Learned…
• Learn as you go.• Check out what your peers are doing. • Use the monitoring tools handed to
you!• Numbers alone are meaningless.• It’s about return on insight, not just
investment.• Pick the right data points to monitor –
make sure whatever you are measuring it linked to your goals!
Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
How do YOU measure success?
Facebook Insights
YouTube Insights
When I get back to my organization, my next new media planning
step will be…
Say “cheese!”
Stop by booth #306 in the Golden Gate Ballroom, on the lobby level, and fill out a card saying "I / We are Facing AIDS because: ____________."
Thank You
NMAC – Circe LeCompte
and the rest of the NMAC Team!
Help is available!
HHS center for New media www.cdc.gov/socialmedia
Internet Interventions www.internetinterventions.org
Stay Connected!Miguel Gomez Miguel.Gomez@HHS.gov
Michelle Samplin-Salgado msamplin@jsi.com
AIDS.gov blog.AIDS.gov www.twitter.com/AIDSgov www.facebook.com/AIDSgovwww.myspace.com/AIDSgovwww.youtube.com/AIDSgovwww.flick.com/AIDSgov
All slides developed by AIDS.gov are identified with the AIDS.gov logo
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