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SUPPLEMENTARYDIET

THE SUPPLEMENTARY DIET

A dietary supplement is a preparation intended to supplement the diet and provide nutrients that may be missing or may not

be consumed in sufficient quantities in a person’s diet.

A DIETARY SUPPLEMENT LABEL

GENERAL INFORMATIONSUPPLEMENTARY FACTS PANEL

OTHER INGREDENTS

PEST

ANALYSIS

PEST

ANALYSISPEST ANALYSIS

PEST+L ANALYSIS

PEST ANALYSIS

POLITICAL

The current government is headed by Prime Minister Yingluck Shinawatra of the Pheu Thai Party

POLICY:1. Physical Health2. Mental Health3. Intellectual Health

INTELLECUTAL HEALTH COVERAGE:-Allows Thai citizens to be covered & insured-Supports R&D investment of both public and private- Focuses on bringing Thai ways up to international brand

ECONOMIC

Since Thailand’s economic crisis in 1997, many industries were in downturn,

companies were bankrupt. However, it had

a positive impact on supplementary drug

industry which had a market growth at 5 to 10%.

SOCIAL

RISING TREND OF CONSUMING SUPPLEMENTARY DIET PRODUCTS IN THAILAND

More aware of physical appearance

18 to 30 years old are the most influential ages

Trend of “LIGHT SKIN & SLIM SHAPE”

Based on THAI HEALTH PROMOTION FOUNDATION, Thai female aged from 18-64 yrs old

spend on whitening products exceeded 58%

KOREAN TREND

TECHNOLOGY• Laser method of whitening

skin gaining popularity• Technology extracts natural

ingredients • New finding of ingredients that

helps to whiten the skin naturally

• Rise of internet, blog and social media users

LEGAL

ADVERTISING:1. Not false, over

exaggerate, or

misleading

2. As state in the

claim on label

3. If state more than

claim, evidences,

must be presented

to FDA for further

consideration.

LEGAL

REGULATION FOR APPROVED ADVERTISING:1. No hidden message

2. Approval of advertisement is last long for 5 years

3. Must be the same submitted ads.

4. Present approval license number in the media

5. Any requirements in the general ads. Laws.

LEGAL PRINCIPALS IN ADVERTISING OF

FOOD-RELATED PRODUCT:1. Name – clearly stated

2. Image – presented based on law

3. Message – “New”, “Organic/Natural”,

“Safe”, “Worldwide”

4. Warning – “Read the Label before

Consumption”

5. Special Labeling – “High calcium, Low fat, for health,

and for specific group of people”

6. Limitation – comparing message

- no medical or personal health look alike

LEGAL

Have to display or state clearly in written or verbal forms that said “This product cannot prevent or

cure a disease”

“BETTER HEALTH, BETTER LIFE”

VISTRA

50%

40%

10%

Market share value is 18 Billion Baht ( year 2010 )

Supplementary and Vitamins

Foods and Drinks

Kids diets

Source from: Marketeer

MARKET SHARE OF DIETARY SUPPLEMENTARY PRODUCTS

VISTRA“BETTER HEALTH, BETTER LIFE”

“VISTRA is a research company that working on research and development for

new nutrition diet foods and supplementary products.”

OBJECTIVES:• To research and develop healthy product• To be the learning center providing information

about healthy living and beauty life• To be the training center providing training for

beauty and health instructor• To be the motivation for those who concern to live

healthily

VISTRA“BETTER HEALTH, BETTER LIFE”

PRODUCT

THANK YOU