The Broccoli Project

maz@punq.co.za082 334 3113

<a brief history>

// VISION (...in hindsight)

//1. make a real difference to people

2. use technology (mobile)3. be (commercially) viable

4. operate in the Bottom of the Pyramid*//

Startup Infrastructure:

128 MB Memory Stick+

Internet Cafe

//performance

8 Month Projection:

70,000

8 Month Actual: 460,000

Current: 730,000

//good times

Hola7 Foundation

Emndeni Home

Hospice Matlosana in Klerksdorp

Emmanuel Home in Klerksdorp

Laphumilanga HIV Orphanage in Port Elizabeth

//while doing good

//my influences

Social ObjectsJyri Engestrom

Maslow’s Hierarchy

//thought frameworkIt is hard to imagine a that community of members surviving on less than $2 a day will derive any real value from the benefits of Web2.0 from services such as del.icio.us, Youtube or Facebook.

The intention of MZANZI.mobi is a promise of hope to itʼs users. The aim is to give communities in South Africa a voice that is heard by a global market place, a voice that can be acted upon in a real and meaningful way.

MZANZI.mobi aims to abstract the benefits and notions of Web 2.0 into a form that is accessible to a mass population, but more importantly will make a real difference in the lives of everyday South Africans by transforming mobile phone interaction into a global platform for action.

November 2007 - Application for Funding to Knight Foundation

//a new model

WEB2.0

Social Entrepreneurship 2.0

//what about the BOP?

</a brief history>

//a prototype

08h10 08h20 08h30

//social objects

70% 30%

//1. make a real difference to people

2. use technology (mobile)3. be (commercially) sustainable

//

A rewards program for the poor...

//rewards programs

http://broccoliproject.org

The Broccoli Project

get tested forHIV

Receive Incentive

Stay HIV negative

time = t

$ - Cost to Country

year1 year2 year3 year4

Find Employment

Receive Incentive

Continued Employment

time = t

$ - Country GDP

year1 year2 year3 year4

//funding model

TextWeb Donations

Brand/Advertising

Distribution

CSI Funding

//another prototype

//incentive based HIV testingYOUTUBE - http://tinyurl/68fawq

//questions ?