View
6.667
Download
1
Category
Preview:
DESCRIPTION
Here is the keynote presentation Shahid Shah and I delivered at the Healthcare New Media Conference in Chicago, June 14th. This deck looks back on the impact social media has made across the patient and provider landscape, examining specific examples over the past year, and offers a vision of what the future may hold. We walk through how hospitals, patient communities, physician networks, pharmaceutical manufacturers, the federal government and private innovators have managed the opportunities and challenges social media provides.
Citation preview
2
Social Media is Part of our Culture
3
1. Google
2. Facebook
3. Yahoo
4. YouTube
5. Wikipedia
6. Amazon
7. Craigslist
8. Ebay
9. Twitter
10. WindowsLive
11. Blogger
12. MSN
13. MySpace
14. AOL
15. Go
16. Bing
17. LinkedIn
18. CNN
19. Wordpress
20. ESPN
*http://www.alexa.com/topsites/countries/US
Eight of the top 20 most visited sites in the U.S. are social media sites
4
In March, Facebook passed Google as the most visited website in the U.S.
*Experian Hitwise – 3/15/2010
www.facebook.com
www.google.com
5
However, social media should not be treated as another marketing channel…
We’re not selling burgers!
Its about real engagement in people’s lives
6
Rise of Social Media in
Healthcare
7
730 Hospitals have an active Social Media presence with more than 1,400 sites
*http://ebennett.org/– May 22, 2010
8
The Dose of Digital Wiki lists over 200 active healthcare communities
*Dose of Digital Wiki – June 7, 2010
9
Adults are turning to the web and social media for health information
*Pew Internet Life Project– 2009
10
Physicians continue to embrace social media as a professional tool
of physicians engage online as part of their clinical workflow
of physicians are interested in or already use physician social networks
*Manhattan Research – Taking the Pulse v9
11
Impact of Social Media on Healthcare
12
Social media helps healthcare organizations solve marketing needs
HOW DO YOU:
1. Make it easier for patients and providers to better understand the products and services you offer?
2. Demonstrate your clinical expertise to create a competitive advantage?
3. Build trust and deliver valued information and services?
4. Identify market trends and listen to your customers / competitors?
5. Measure results and compare outcomes?
13
Social media requires a clear strategy to overcome inherent challenges and risks
• Increased transparency and privacy concerns
• Loss of control over your message
• Regulatory uncertainty
• Failure to properly engage patients and provider
• Damaged reputation
Most importantly, Social Media fails when new value isn’t created for patients or providers
14
Hospitals Increase Efforts
15
Henry Ford has an integrated social media strategy that improves access to information
16
Live-tweeting surgeries has helped educate both patients and providers
17
Patient Communities are Expanding
18
Patient Communities are expanding into the long tail of therapeutic areas
19
WiserPregnancy helps employees make smarter, cost effective health decisions
20
UCB and PLM created an open community to capture real-world experiences
21
Physician Networks Continue to Grow
22
Physicians utilize a growing number of private networking sites throughout the world
23
Ozmosis enables physicians to learn from colleagues they trust
Professional application of a social network enables licensed MDs and DOs to exchange medical knowledge
Real physician identities are properly verified and clearly displayed to all members
Power of the trusted network delivers personalized and relevant information to every physician
24
Syndicom provides training and networking opportunities sponsored by industry
25
Pharma has Cautiously
Increased its Efforts
26
Sponsored communities for patients and providers can offer insight and support
27 *Digital IQ Index – L2
However, only 19% of Pharmaceutical brands are on at least one social media platform
28 *Courtesy of John Mack
Risks still outweigh perceived benefits for many in an uncertain regulatory environment
29
Leading to mixed results with different tactics on facebook for Sanofi and others
Comments removed
Discussions encouraged
30
The Future Offers More than Marketing
31
(Data + Tools)*Innovation = True Collaboration
We can improve outcomes and reduce healthcare costs through social media
32
Imagine a future where patients, providers & healthcare organizations can collaborate freely
33
Thank You #HCNM!
Joel Selzer Shahid N Shah Co-Founder & CEO - Ozmosis Founder & CEO - Netspective
http://twitter.com/jbselz http://twitter.com/shahidnshah
http://www.facebook.com/joel.selzer http://www.facebook.com/shahid.n.shah (202) 595-8005 (202)-713-5409
joel@ozmosis.com shahid.shah@netspective.com
34
Additional Slides
35
Private Sector is Fueling Innovation
36
Yammer is gaining widespread adoption as an internal collaboration tool within pharma
37
iGuard offers crowdsourced product reviews from 2 million registered users
38
Social games are changing healthcare outcomes by making exercise social and fun
39
HHS, CDC & FDA are Making a Difference
40
CDC has improved communication and expanded access to health information
41
During the H1N1 public health crisis, CDC alerted patients and providers
CDC had less than 1,000 Twitter followers in March 2009…today they have over 1,242,000
CDC’s H1N1 video has more than 2,087,000 views
42
HHS announced a social initiative to improve health through the power of information
Community Health Data Initiative
Recommended