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The importance of social media guidelines in the pharmaceutical and medical device industries.
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The importance of a Social Media Policy in the pharmaceutical and medical device industries.
Social Media Policy Case Study
Social Media Policy Case Study
Social Media Policy
Trends and Forecasts Interactive marketing in the US will hit nearly $55 billion by 2014
Social media, which represents only $716M today, is expected to balloon to $3.1B by 2014
The interactive portion of total marketing spending is projected to grow from today's 12% to 21% of all advertising spending by 2014
US Interactive Marketing Forecast
Trends and Forecasts Top Priorities for Senior Marketers in 2010
Social is a top priority for 45 % of senior marketers
Blogger outreach is considered “important”
by 44%
Half of respondents consider search
optimization “important” and 27% believe it is a top
priority
Shift in the Pharmaceutical Industry
• Pharmaceutical companies boosted their measured spending on internet media 36% to $137 million in 2008 AdAge
• Industry’s spending on TV, once its de facto media choice, dropped 4.3% to $2.9 billion from $3 billion AdAge
Medical Device Industry Landscape
Pharmaceutical Industry Landscape
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