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A presentation on the benefits of social media data for pharma and healthcare. Looks at examples for marketing and product development.
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•Speaker introductions
•What functions can benefit from listening?
•Natural Language Processing and TED talks
•Case Studies
•Points to consider on Privacy
Kevin Walsh, Vice President of Digital Strategy@KWalsh30
Chris Hall, Consultant at Innovation Center; @Hallicious
Ted Smith, Executive Vice President, Audience Knowledge at Health Central@TedSmithPhd
Statistician Sebastian Wernicke reverse-engineers the perfect Ted Talk .Then gives a Ted Talk about it.
"If speaking is silver, then listening is gold."
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