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Presentation delivered by Heart of Mersey CEO, Robin Ireland on regional heart disease prevention programme in Cheshire and Merseyside. September 30 2010, Liverpool, UK
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Regional CVD prevention
CVD Showcase, Liverpool, Sept 2010
Robin Ireland, Chief Executive, Heart of Mersey
NICE public health guidance 25
What this presentation covers
• Recommendations for regional CVD prevention programmes
• Lessons for Heart of Mersey
• Implications for local policies
What this presentation covers
• Recommendations for regional CVD prevention programmes
Local and regional CVD prevention programmes should: • comprise intense, multi-component interventions• target the whole population• complement initiatives for individuals at high risk• be sustainable for a minimum of 5 years• be allocated adequate time and resources.
CVD programmes:good practice
• Find out about CVD prevalence and incidence locally
• Identify groups that are disproportionately affected
• Consider how policies related to food, tobacco control and physical activity may affect local prevalence
• Gauge the community’s knowledge of CVD risk factors and their ability to make changes to reduce the risk
CVD programmes: preparation
• Ensure the programme:
- adopts a population-based approach
- is underpinned by sound theory
- helps address local targets
- acts as an incentive for commissioning
- tackles health inequalities
- links to strategies targeting people at high risk
of CVD.
CVD programmes: development
• Ensure the programme lasts a minimum of 5 years and is adequately staffed
• Produce a long-term plan – and gain political commitment – for funding beyond the end of the research or evaluation period
• Volunteers should be an additional – rather than a core – resource
CVD programmes: resources
• Identify senior figures within primary care trusts and local authorities to act as champions
• Identify – and provide for training for – people to lead the CVD programme, including local people
• Develop systems within local strategic partnerships and regional (or sub-regional) partnerships to agree shared priorities
CVD programmes: leadership
• Budget for and establish baseline measures before the CVD programme begins
• Ensure evaluation is built in from the outset
• Ensure appropriate methods are used to: - evaluate programme processes- capture health outcome measures or indicators
CVD programmes: evaluation
Lessons for Heart of Mersey
Prevention is cost effective!
20 30 40 50 60 70 80 90
Agedifference in
mortalitymaybe at workat work
Exp
enses
a life with prevention
palliative care
a life without prevention
Source: Kaiser Permanente / Hjalsted
Health is created and maintained
outside the health sector!
Lessons for Heart of Mersey
Lessons for Heart of Mersey
• The importance of a population-based approach• Tackling health inequalities• Working in partnership and addressing local aims• Advocating for appropriate local policies to support
healthier lifestyles
Regional CVD prevention
Working in regional and local partnerships:
Liverpool PCT Healthcare Procurement Unit
15
Value of Local Partnerships
Strategic Change
Collaborative Action
Action learning feedback
Opportunities for
New collaborations
Health at the heart of everyone’s strategy and delivery
Bringing together resources
Building capacity for Health
Influence policy and action
Reach new set of organisations and people
Implications for local CVD prevention – Food and Nutrition policies
Regional CVD prevention
•Improve the diet of children and young people
•Tackle take-away food•Improve food procurement•Improve training for catering managers
•Improve knowledge of local diets•Continue to advocate for appropriate national policies and regulation to support local food and nutrition policies
Implications for local CVD prevention – Tobacco control policies
Regional CVD prevention
•Restrict the supply of tobacco and tobacco products to children and young people
•Tackle illicit tobacco•Develop capacity to support smoke free policies in settings e.g. mental health organisations
•Continue to advocate for appropriate national policies and regulation to support local tobacco control policies
Implications for local CVD prevention – Physical activity policies
Regional CVD prevention
•The physical environment should encourage people to be physically active
•Local transport plans should promote walking and cycling and active transport
•Focus on the needs of children and young people
•Encourage sports stadia and local clubs to be health promoting
•Continue to advocate for appropriate national policies and regulation to support local policies promoting physical activity
Costs and savings per 200,000 population
Over a 5 year period
High deprivation region
Low deprivation region
Number of CVD events (aged 40 yrs+) 16,270 14,140
Current costs (£ million)* 75.10 65.20
Cost of implementation (£ million)regional programme recommendations
0.236 0.236
Savings (£ million) arising from regional programme recommendations
0.420 0.341
* Costs and savings related to CVD events in this table apply to a population aged 40 years and over.
Advocacy
A COMPREHENSIVE APPROACH TO CVD (NCD) PREVENTION
Delivery
AN INTEGRATED SERVICE
Research
Regional CVD prevention
Thank yourobin.ireland@heartofmersey.org.uk
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