Patients20 branding work group.key

Branding and Marketing Work Group

Objec&ve

To  transform  Pa,ents  2.0  into  a  

recognized  movement/  

organiza,on  that  aims  to  

revolu,onize  healthcare  

delivery  around  the  pa,ent.    

vTeam Members

Jay  Chen  -­‐  jay.chen@confihealth.comAsh  Damle  -­‐  ash@medgle.comEve  Harris  -­‐  harriseve@hotmail.comEve  Harris  -­‐  harriseve@hotmail.com  Karen  Herzog  -­‐  kherzog@sophiasgarden.orgKaterina  Jackson  -­‐    katerina.j@life&mehealthdiary.comAhmad  Khanssari  -­‐  Ahmadkhanssari@yahoo.comDeb  Linton  -­‐  deb@health2con.com  Hamish  MacDonald  -­‐  hamishm@life&mehealthdiary.comHeather  Moresco  -­‐  heather@heatherjan.comJackie  Pan  -­‐  jackie.pan.tw@gmail.comSherry  Reynolds  -­‐  sherry@alliance4health.orgRichard  Sachs  -­‐  richard@vdg.netMark  Scrimshire  -­‐  mark@healthca.mpDonna  ScoK  -­‐  donna.scoB@relayhealth.comLydia  Sugarman  -­‐  lsugarman@caduces.net

vKey Activities

vBrandingvLogovWebsitevSocial  MediavCollabora&on

vWebsite

Pa&ents  2.0  will  be  an  informa&on  hub  that  brings  silos  together  (i.e.  health  info,  communi&es,  tools,  organiza&ons)  into  one  place;  provide  educa&on,  help,  engagement  and  empowerment.

“One-­‐stop-­‐shop”Informa&on  and  educa&on  

Create  communityRelated  content  and  blogs

List  of  pa&ent-­‐centric  organiza&onsCoverage  of  all  related  events

Help  and  assistanceTwiBer  feed    

List  of  key  events,  volunteering  opportuni&esList  available  resources  on  insurance,  providers

vSocial  Media  Ac,vi,es

• Facebook,  TwiBer  –  develop  sites  and  hashtags  to  engage  with  broader  popula&on  to  help  them  become  empowered  pa&ents

• Blogging  –  cross-­‐blogging:  to  increase  web  site  traffic  and  aBract  users;  promote  Pa&ents  2.0

• Events  –  tap  into  other  pa&ent  communi&es• Compe&&ons  and  contests:    fun  ac&vi&es  to  engage  all• Address  HIT  challenges    -­‐  tools  that  meet  pa&ent-­‐centric  standards

• Pa&ent  stories  -­‐  empower  pa&ents  to  speak/post/tweet  publicly  about  their  experiences

• Con&nue  to  support  global  pa&ent  advocates

#PATIENTS20@Patients20

vCall  to  Ac,on

   WE  NEED  HELP  WITH  WEBSITE  CONTENT!!

If  interested,  contact  any  work  group  member

vTeam Members

Jay  Chen  -­‐  jay.chen@confihealth.comAsh  Damle  -­‐  ash@medgle.comEve  Harris  -­‐  harriseve@hotmail.comEve  Harris  -­‐  harriseve@hotmail.com  Karen  Herzog  -­‐  kherzog@sophiasgarden.orgKaterina  Jackson  -­‐    katerina.j@life&mehealthdiary.comAhmad  Khanssari  -­‐  Ahmadkhanssari@yahoo.comDeb  Linton  -­‐  deb@health2con.com  Hamish  MacDonald  -­‐  hamishm@life&mehealthdiary.comHeather  Moresco  -­‐  heather@heatherjan.comJackie  Pan  -­‐  jackie.pan.tw@gmail.comSherry  Reynolds  -­‐  sherry@alliance4health.orgRichard  Sachs  -­‐  richard@vdg.netMark  Scrimshire  -­‐  mark@healthca.mpDonna  ScoK  -­‐  donna.scoB@relayhealth.comLydia  Sugarman  -­‐  lsugarman@caduces.net