Market Vision Consulting Ccommercialization Excellence 10.9.13

Marketing Vision Consulting LLC

Marketing Vision Consulting is a global consulting company, which specializes in the development and commercialization of products and services in the life science - pharmaceuticals, biotechnology, diagnostics, medical devices - and healthcare industry.

We provide global commercialization excellence.

Marketing Vision Consulting LLC

In the new world of healthcare, with a plethora of stakeholders and decision-makers, the Marketing Vision Consulting approach leverages a deep understanding of the complexity of the life-science and healthcare industry. We strongly believe that there is a need to infuse commercial input and customer insight in the early stages and throughout the product/service lifecycle. We also believe in realizing synergies achieved by collaboration of key business functions throughout the process. We take special pride in our track record of numerous successful launches in various therapeutic areas and business settings.

The Marketing Vision Consulting team comprises of accomplished commercial, research, clinical and medical professionals who average 20+ years of life-science and healthcare industry experience across a number of business and therapeutic areas. The MVC team provides the depth of functional expertise, business savvy and strategic insight to help you address your needs and realize your goals.

MVC Commercialization Excellence

Phase I LaunchPhase IIa Phase IIIPhase IIb

• TPP Development

• Clinical Design Development

• Technology Transfer

• Exploratory Research

• Competitive Landscape Research

• Market Sizing Research

• New Product Ideation & Gap Analysis

• TPP Development

• Technology Transfer

• Concept Evaluation & Opportunity Assessment

• Competitive Landscape / Market Assessment

• Clinical Development Planning

• New Product Planning

• Technology Transfer

• Unmet Needs Assessment

• Commercial Assessment

• Treatment Algorithm & Patient flow

fine Target Audiences & Targets• Commercial Assessment

• New Product Development

• Due Diligence• Investors

Relationship

• Clinical Operations

• Medical & Safety Monitoring

• Medical Strategy Development

• Product Strategy Development

• Project Management

• Team Leadership & Facilitation

• Segmentation• Targeting• Positioning• Pricing &

Reimbursement• Formulary

Positioning• KOL Influence

Mapping

• Market Sizing & Forecasting

• Lifecycle Strategy Planning

• KOL & Advocacy Development

• Communication Strategy Planning

• Advocacy & KOL Development

• Publication Strategy

• Education of Internal Stakeholders

• New Product Proposals

• Business & Financial Planning

• Team Leadership & Facilitation

• Branding Research

• Creative Campaign Development

• Message Development

• Targeting• Positioning• Brand

Development• Promotional

Campaign Development

• Resource Allocation

• Medical Strategies

• Scientific Meetings

• Medical Information & Communication

• Regulatory Registration Planning

• Project Management

• Wargaming• DTC Opportunity

Assessment• ATU• Message Recall

• Launch Readiness

• Budgeting• HCP/Patient/

Payer Marketing• Multi-channel

Marketing• KPIs

• Sales Scientific Training

• Medical Promotional Support

• Medical / Regulatory Alignment

PRO

DUCT

DE

VELO

PMEN

T

MAR

KET

RESE

ARCH

M

ARKE

TIN

GM

EDIC

AL

AFFA

IRS

Growth / Maturity

• Business Cases• Portfolio

Management• Lifecycle

Management

• Salesforce Effectiveness

• Promotional Material/Effort Assessment

• Brand Planning• Portfolio

Optimization• Commercial

Effectiveness• Lifecycle

Management• LoE Strategy

• Sales Scientific Training

• Medical Promotional Support

• Phase IV Strategy Development

MARKETING VISION CONSULTING COMMERCIALIZATION SERVICES

Product Development

New Product Planning / Product Strategy Development

New Product Ideation & Gap Analysis

TPP Development Regulatory Registration

Planning Technology Transfer Business Cases

Clinical Development Planning

Portfolio Management Lifecycle Management Project Management –

Project Timelines, Team Leadership & Facilitation

Business & Financial Planning / Budget Planning & Forecasting

Medical Strategic Management

Clinical Development & Operations Medical & Safety Monitoring Medical Affairs Platform Development - Information,

Conferences, Media Sales Scientific Training / Steering Committees Medical Strategies - Key Opinion Leader Development,

Advisory Boards, Publication Strategy Medical / Regulatory Collaboration Medical Promotional Support Medical Writing Phase IV Strategy Development

Market Research

Exploratory Research Competitive Landscape Research Commercial Assessment Treatment Algorithm & Patient

Flow Segmentation / Targeting

Research (Physician/Patient, Attitudinal/Behavioral)

Positioning Branding Research Promotional Campaign

Development Message Development

Key Opinion Leader (KOL) Influence Mapping

Pricing & Reimbursement Research

Formulary Positioning Wargaming DTC Opportunity Assessment Awareness, Trial, Usage (ATU)

Study Message Recall Salesforce Effectiveness Promotional Material/Efforts

Assessment

Marketing Concept Evaluation & Opportunity

Assessment Competitive Landscape / Market

Assessment & Sizing Forecasting Business Analysis & Planning New Business Development Strategic Marketing & Planning

(Segmentation/Targeting, Positioning, Pricing, Distribution)

New Product Planning & Commercialization

Product Lifecycle Development & Portfolio Optimization

Brand Development Key Opinion Leader & Advocacy

Development & Management Launch Readiness / Brand

Planning Medical & HCP Marketing Consumer & Patient Marketing Managed Markets Marketing Multi-Channel Marketing Metrics / KPI Development Commercial Effectiveness &

Resource Optimization Customer Satisfaction

Assessment

Therapeutic Area Expertise

Metabolics (Diabetes/Obesity)Central Nervous System Disorders

GI Disorders

Transplantation

Respiratory

Wound Management

Cardiovascular

Antivirals/HIV

Immunology

Anti-infectives

Women’s Health

Pain Disorders & Management

Oncology

Cough & Cold Preparations

Ophthalmology

Nephrology

Sports Physiology & Rehabilitation

Medical Devices

Diagnostics

Dermatology & Skin Care

Nutritional Health

Urology

Nursing

Inflammatory Disorders

Collaborations

Marketing Vision Consulting LLC

Contact Us:

Maria VrentzouT: 908-340-6054E-mail: Maria@Marketing-Vision-Consulting.com

Visit our website:www.marketing-vision-consulting.com