Keyword Research and Optimization - SES Hong Kong 2013

Jon Quinton Senior SEO Consultant, SEOgadget

“Research is creating new knowledge” – Neil Armstrong

No. No. No. No!!

Discover Collect Data

Categorise Meaningful

Actions

Understanding Business

Bags

Gifts

Treats

Just Looking

Replacements

1. Gather a useful base list

LINK: https://addons.mozilla.org/en-

us/firefox/addon/multi-links/

LINK: http://www.screamingfrog.co.uk/seo-

spider/

http://www.buzzfeed.com/justinesharrock/a

-glimpse-into-googles-brain-hidden-in-a-

spreadsheet-app

LINK:

http://nielsbosma.se/projects/seotools/

2. Source *reliable* search volume data

READ: http://www.china-online-

marketing.com/blog/keyword-research/chinese-keyword-

research-tool/

LINK: http://www.semrush.com

http://uk.api.semrush.com/?action=report&type=phrase_this&key=[api-key]&export=api&export_columns=Ph,Nq,Cp,Co,Nr&phrase=luxury%20handbags

3. Understand your current position

LINK:

http://www.advancedwebranking.com/

LINK: http://www.trustedproxies.com

4. Start looking for the story

READ: http://seogadget.com/how-to-make-a-pivot-table-

and-chart-in-excel/

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5. Direct outcomes

What should my navigation look like? 1

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Who is most visible in my space?

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Where are my quick wins?

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Where do my opportunities lie?

And the really powerful bit…

What don’t we currently cater for?

makes no warranties, express, implied or statutory, as to the information in this presentation.

jon@seogadget.com