E reputation management for physicians - Olivier GRYSON

Olivier GRYSON – Congress of the European Society of Cardiology, August 2014

E-reputation managementFor physicians

Courtesy of Desmond Riordan

Rating web sites

Managing your online reputation

• Know what is being said.

Google alert

Google.com/alerts

Managing your online reputation

• Know what is being said.• Know what you can and can’t do about

negative reviews.

Key concepts

• You can’t control what people are saying about you or your business

Beware of the Barbra Streisand effect

Beware of legal protections

The Wall of Shame

Key concepts

• You can’t control what people are saying about you or your business

• You have 100% Control of the online story YOU create

1. Build passive walls

Social Media

1. LinkedIn2. Viadeo3. Facebook4. Google +5. Twitter6. Slideshare

6. Prezi7. YouTube9. Flickr10. Instagram11. Pinterest12. Scoop.it

General advice

• Use your true name• Use good quality pictures in all professional

sites• Use a consistent description in all social media

LinkedIn results generally rank 1st in Google

Professional networking

Online resume Ask for peer recommendations

• Similar to LinkedIn• To be considered for your resume in local

language

Personal networking

You don’t need to act like a teenager

An « inactive » account is enough to appear on Google’s first page of results

You don’t need to expose your privacy

Facebook’s main competitor

Create a detailed public profile

Automatic if you have a Gmail address

Like and leave comments

Use your true name Short messages Learn the usages

Microblogging platform

Slideshare is a PPT sharing platform

Share at least 1 presentation

Your name should appear everywhere:- File name- Bottom of each slide

Prezi is an alternative to Powerpoint.

Use the free version for e-reputation

Create at least 1 presentation

Your name should appear everywhere

Video sharing platform

Upload at least 1 video

Like some videos Leave some comments

Authorize the re-use of your pictures even for commercial

purpose

Picture sharing platform

A huge picture directory

Make your profile public

Picture sharing platform

Mobile app only Closely works with Facebook

Picture sharing and tagging platform

‘‘Pin’’ relevant pictures

Leave some comments

Article-bookmarking platform

Use the free version for e-reputation

Scoop every relevant article

Leave some comments

2. Build active defense: be social

• Comment articles• Engage in online communities• Respond to comments• Write articles in general or professional

websites• Launch your own site/blog• Take advantage of that “thank you.”

European citizen

• Right to be forgotten– https://

support.google.com/legal/contact/lr_eudpa?product=websearch&hl=en

• Pages are not de-indexed. They simply don’t appear anymore while searching your name

E-reputation managementFor physicians

Courtesy of Desmond Riordan

E reputation management for physicians - Olivier GRYSON

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