CAPO: KT and social media

KT Therapy for the Social Media Phobic:

Why you want to be a tweep

Colleen Young Tricia YerexFounder, Health Care Social Media Canada Communications Lead,Community Moderator, SharingStrength Canadian Virtual

Hospice

Your presenters

What is Social Media?

Social media is the use of technology combined with social interaction to collaborate, create and share.

• Connect• Learn• Inform

Before you start• Who do you want to talk with?• Why?

The speed, reach and power of Social Media via Twitter

#hcsmca chat

Twitter

• Peers and public• Learn and inform • Fast, effective way to crowd-source

information

Blogging

• You• Articulate what you do and think• Understand yourself differently

Facebook

• Public • Create a community of support• Reaching your audience where they are

Over 600 million users on facebook

Fastest growing segment: 55-65 year old females

YouTube

• General Public• Information sharing• Broad audience

Our social media journey

LinkedIn

• Professional networking• Connecting with peers• Join groups and participate in discussions

Social media is

• here to stay• social

Are you ready?

Set reasonable goals that are right for you and then…

• Listen and learn.• Ask and learn.• Share and learn.• Inform and learn.

Questions?

Thank you

Tricia Yerex Colleen Youngtricia@virtualhospice.cacolleen@colleenyoung.com @VirtualHospice @Colleen_YoungCanadian Virtual Hospice #hcsmcawww.virtualhospice.cawww.colleenyoung.com