Are You Marketing with Meaning - Pecha Kucha

Are you Marketing with Meaning?

Or are you Lenny?

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We’ve been at this game for years...

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We’ll still put an ad anywhere...

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...and our customers can’t escape...

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...or can they?

66

150

8.8

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We don’t even like our marketing

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It’s time for us to evolve...

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...because tomorrow isn’t guaranteed

The past and the future

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DirectMarketing

RelationshipMarketing

Marketing that people choose to engage with

Marketing that itself improves people’s lives

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Solution

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150

12

Connection

30

13

13

Achievement

830

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Pharma’s advertising history...

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...isn’t doing much for public trust

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10

4

The Harris Poll®, Oct. 08

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But some companies are changing that...

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...and Marketing with Meaning today

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Nothing is more meaningful than our products...

...but what if our marketingwas equally meaningful?

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The test...

Will people choose to engage with my marketing?

Does this marketing add value to people’s lives?

Is this work meaningful...to me?

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MarketingWithMeaning.com

The Finale

Jonathan Richman@jonmrichText HEALTHCARE to 50500