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Alissa Sadler @alissasadler from Signals talks about The Power to Push Campaign: From conception to birth of an online community. Presented Feb 15, 2012 Pecha Kucha-style at #hcsmca's Toronto meetup.
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@alissasadler
From conception to birth of an online community
How high is too high?• WHO recommendation: < 10 – 15%
• B.C.’s Cesarean rate: 30.6%
• BC Women’s Hospital Cesarean rate: 29%
• Canada’s rate: 25%
Our Cesarean rates are too high. Period.
Why is a high Cesarean rate bad?
Why are Cesarean rates so high?
1. Provide up-to-date resources for pregnant women, encourage them to know their options, advocate for their choices, and push for the safest and best birth possible.
2. Offer research-based information and resources to maternity care providers across BC to help them support every woman’s childbirth choices.
Campaign Objectives
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The Best Birth Clinic
The Best Birth Clinic
The Power to Push Campaign
@powertopush tweets:
• Provide up-to-date resources for pregnant women
• Share birth stories from the Best Birth Clinic
• Encourage conversations around current birth trends and the latest research
The Power to Push Campaign + Social Media Objectives
Where are we at in reaching THE goal?
Where are we at in reaching THE goal?
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