A brand that delivers services

A brand that delivers: services 24th October 2013  

Fran  Puddick    -­‐  Digital  Communica4ons  Manager  

Who are Dimensions?

•  Specialist support provider •  Non-profit •  3000 people with learning disabilities and autism •  5000+ staff •  £120million turnover

www.dimensions-­‐uk.org    

Why is our brand important?

•  Expertise •  Commitment •  Generates recognition

What is our brand?

Our vision An inclusive society where people have equal chances to live the life they choose. Our mission To make a difference to people by delivering personalised support that improves quality of life.

www.dimensions-­‐uk.org/values        

Values

•  Ambition •  Courage •  Integrity •  Partnership •  Respect We’re connected personally, engaged locally and active

nationally. www.dimensions-­‐uk.org/values        

Audiences/stakeholders

•  People we support and their families •  Commissioners •  Staff •  Decision-makers

www.dimensions-­‐uk.org          

For the people we support...

The people we support are at the centre of everything we do. And this includes our visual identify. From our line drawings to our photography…

www.dimensions-­‐uk.org          

Line drawings

Videos

www.youtube.com/dimensionsukonline        

Easy read

For professional audiences

•  Leading experts on personalisation –  Books –  Seminars

•  Designing person-centred eLearning courses •  Winning new business

www.dimensions-­‐uk.org/personalisa9on                

For our people…

•  5000+ staff •  Hundreds of locations •  Staff work for the people they support

www.dimensions-­‐uk.org/people            

For our people…

Our staff personify and recreate our brand every day

•  DIY posters, newsletters, forms, adverts etc. •  Writing workshops delivered across the country •  Embedding values with staff using case studies, Inspiring

People Awards, story booklets etc. •  Person-centred

www.dimensions-­‐uk.org/inspiringpeople              

Person-centred tools

Getting to know someone: •  One page profile •  Relationship circle •  What's working/not working Ongoing learning and review •  Learning log •  4+1 questions •  Person-centred review

www.dimensions-­‐uk.org/personalisa9on                

And finally...

“I wish to compliment them on their good value base and person-centred approach. They were attentive and interacting with the clients and not with each other, or their mobile phones, as many younger people do today. From my experience of 30 years in Social Care, I found their work of high standard and extremely commendable.”

Questions?

marketing@dimensions-uk.org