Upstream campaigning: striking the right tone & activating the right people for your advocacy...

Upstream CampaigningStriking the right tone & activating the right people for your advocacy targets

@ChrisGeeUK www.linkedin.com/in/ChrisGeeUK/

Upstream CampaigningStriking the right tone & activating the right people for your advocacy targets

Can’t directly influence your ultimate advocacy target (yet)?

“Farm” to shop shelf

熊 胆 = Bear Bile

Survey question: I am now going to read you some statements that describe ways you may react if you found out a company whose shops you visit produces and sells products containing bear bile in markets outside of the UK.

66% 20% 15%

71% 14% 15%

87% 7%5%

AgreeDisagreeNeither/nor

I would be less enthusiastic about the company

If I held shares in the company I would sell them

I would discourage friends from shopping there

Corporate association with bear bile viewed negatively

Survey question: I am now going to read you some statements that describe ways you may react if you found out a company whose shops you visit produces and sells products containing bear bile in markets outside of the UK.

66% 20% 15%

71% 14% 15%

87% 7%5%

AgreeDisagreeNeither/nor

I would be less enthusiastic about the company

If I held shares in the company I would sell them

I would discourage friends from shopping there

Corporate association with bear bile viewed negatively

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Campaign launch - 6th April - Belize

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cgee@wwf.org.uk@ChrisGeeUK

www.linkedin.com/in/ChrisGeeUK/