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Toyota TogetherGreen: Changing the face of conservation in America
Toyota TogetherGreen participants reflect America’s demographics
Diversity can be defined in many ways
Engagement strategy Overall success
Conservation Target
Social Success
Engaged Underrep- resented Audiences
Engagement of new audiences ++ ++ ++ ++
Using cultural metaphors or language ++ + ++ ++
Focusing on local issues ++ + +
Toyota TogetherGreen evaluation shows that engaging new audiencesis positively correlated with conservation success
+ Significant positive relationship (p<.05)
++ Stronger significant positive relationship (p<.01)
Toyota TogetherGreen: Conservation for our future
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