Spring Aboard Campaign Webinar - March 18, 2015

WELCOME

The Spring Aboard Webinar will begin promptly on the hour.

For audio, please call 1-866-740-1260 Access Code 2526852

Webinar Logistics

• For audio, please call 1-866-740-1260 Access Code 2526852.

Webinar Logistics

• For audio, please call 1-866-740-1260 Access Code 2526852.

• All participants will remain on mute during the call.

Webinar Logistics

• For audio, please call 1-866-740-1260 Access Code 2526852.

• All participants will remain on mute during the call.

• Use the “Chat” box located in the Control Box on your screen to ask a question.

Webinar Logistics

• For audio, please call 1-866-740-1260 Access Code 2526852.

• All participants will remain on mute during the call.

• Use the “Chat” box located in the Control Box on your screen to ask a question.

• If you have technical difficulties, please email ron@nasbla.org

• .

Poll Question

Who do you represent?

1. State agency

2. Non-profit organization

3. Commercial Course Provider

4. Individual Instructor

5. Other

Susan Stocker (IA) – Education & Outreach Committee Chair

Susan Stocker (IA) – Education & Outreach Committee ChairEd Lyngar (NV) – Marketing &Outreach Subcommittee Chair

Susan Stocker (IA) – Education & Outreach Committee ChairEd Lyngar (NV) – Marketing &Outreach Subcommittee ChairZac Campbell (KY) – Spring Aboard Charge Team Leader

Ron Sarver, NASBLA Deputy Executive DirectorPamela Dillon, NASBLA Education Director

What resources would you most need to assist you with the Spring Aboard campaign?

1. High resolution campaign logos2. Social media outlets3. Media Coordination Plan4. Participating Logo for my organization5. Sample Press Release6. Other

Poll Question #2

• Virtual Campaign focused on joint public affairs effort

• Virtual Campaign focused on joint public affairs effort

• Press Release Templates are posted at www.nasbla.org/spring

• Logos

Social Media• https://www.facebook.com/boatingcourse

External Outreach

Individual partners, agencies and organizations will execute this basic public relations effort. Here’s a sample:

• Monday (April 20): Send customized press release to media contacts and post to agency Facebook page.

• Tuesday (April 21): Tweet out reminder, contact local newspaper to place news story about the issue.

• Wednesday (April 22): reach out to local education community with e-mail, Facebook Post or direct contact.

• Thursday (April 23) : Retweet reminder for people to sign up for a course.

• Friday (April 24): Appear on local radio to discuss weekend course options.

• Saturday (April 25): Conduct discounted in-class course.

Program Execution Check List

State, Federal and government boating partners • Compile a media target list• Find local / statewide education course providers• Get list of incentives / rebates from partners for inclusion into all outreach • Customize press release to your program• Tuesday or Wednesday before “Spring Aboard,” send out press release• Reach out to boating public through social media on the Monday of Spring

Aboard• Through the week, send out targeted Tweets, updates and other Social

media• Following week, contact education partners to assess success

Program Execution Check List

Course Providers• Reach out to state, local and non-profit partners • Develop a list of incentives for students who take boating courses during

target week• Partner with agencies, determine timing of social media outreach and

other PR efforts• Place press release and other collateral on education web sites• Conduct complimentary social media outreach with agency partners• Measure number of students who take courses / compare with previous

years• Report outcome to partners and assess effectiveness

• How do we measure success?

– Number of participating states

– Number of participating course providers

– Number of students who enroll in a boating course, including those who indicate they heard about the Spring Aboard campaign

– Number of students earning course completion certificates

What information should be collected in order to evaluate the effectiveness of the Spring Aboard campaign?

What information would you be willing to collect and share?

Poll Question #3

HOW DO I PARTICIPATE??

Register in 1 of 3 ways!

• Spring Aboard Course Provider Partners (CPP)

• Spring Aboard Agency and Organization Partners (AOP)

• Spring Aboard Safety Community (SC)

Spring Aboard Course Provider Partners (CPP)

Spring Aboard Agency and Organization Partners (AOP)

Spring Aboard Safety Community Partner (SC)

By registering, you provide your contact information to NASBLA and we will:

• keep you informed on the campaign, • list you as a partner on the NASBLA site and in social media, • provide updates on activities and resources coming up to the

campaign, and • provide you an online evaluation survey to capture any ideas,

feedback, input and data regarding the campaign effectiveness.

BECOME A PARTNER!!

Thank you!

Visit www.nasbla.org/spring

To Become a Partner!

Questions?? Contact pam@nasbla.org