Social fundraising. Empowering Supporters to Become Heroes. - SM4NP Vancouver

SOCIAL FUNDRAISIN

GEMPOWERING

SUPPORTERS TO BECOME HEROES

NEW SCHOOL IS ACTUALLY THE OLDEST OF SCHOOLS.

Art director Alexis Persani. Photographer Leo Caillard.

SOCIAL FUNDRAISING ROADMAP

#1 START WITH STORY

#2 DEFINE SUCCESS

#3 PROVIDE STRUCTURE

#4 GIVE SUPPORT

YOU ARE NOT THE HERO OF

THE STORY.

WHAT IS THE ADVENTURE YOU ARE CALLING YOUR HEROES TO?• It is bigger than

you and your work and taps into things like:– Meaning– Purpose– Community– Connection

WHAT IS THE SPECIAL GIFT THAT YOU POSSESS AND CAN GIVE?

• Is a creative wildcard that could be a:– Platform– Piece of technology– Tool kit they can

build off– Financial match– Other incentive

WHAT ARE YOU LIKE AND HOW DO YOU HELP?

• You have a personality that helps and can be:– Inspiring– Fun– Smart– Encouraging– Rebelious

SOCIAL FUNDRAISING ROADMAP

#1 START WITH STORY

#2 DEFINE SUCCESS

#3 PROVIDE STRUCTURE

#4 GIVE SUPPORT

#2 DEFINE SUCCESS• 1 Goal• 1 – 3 Objectives• 1 – 3 metrics or Key Performance

Indicators (KPI)

Art director Alexis Persani. Photographer Leo Caillard.

CHOOSE ONE METRIC THAT MATTERS TO SIMPLIFY AND FOCUS IN ON WHAT IS MOST IMPORTANT.

SOCIAL FUNDRAISING ROADMAP

#1 START WITH STORY

#2 DEFINE SUCCESS

#3 PROVIDE STRUCTURE

#4 GIVE SUPPORT

#3 PROVIDE STRUCTURE• What do people do?• For how long?• To do what?• How do they do it?

ANCHORFUNDRAISING CAMPGINS TO BE 30 DAYS OR LESS.

Art director Alexis Persani. Photographer Leo Caillard.

#3 PROVIDE STRUCTURESocial Fundraising Tools• Chimp• FundRazr• Peer Giving Solutions• Artez

Communication Tools• Hootsuite• MailChimp• UnBounce

Measuring Tools• Google Analytics• Hootsuite• KISS Metrics

Art director Alexis Persani. Photographer Leo Caillard.

CHOOSE THE BEST

TOOLS FOR THEM

NOT FOR YOU.

SOCIAL FUNDRAISING ROADMAP

#1 START WITH STORY

#2 DEFINE SUCCESS

#3 PROVIDE STRUCTURE

#4 GIVE SUPPORT

#4 Give Support200 Visit

20 Sign Up

10 Set Up

5 Do

2 Succeed

1 Superstar

This is the reality so be proactive and:• Use nudges• Give examples• Encourage• Think service• Share their stories• Thank, thank,

thank

FUN TIP

YOUR HEROES HAVE TO SEND EMAILS TO GET

DONATIONS.

DALIT FREEDOM NETWORK”WHAT WILL YOU DO FOR FREEDOM”

CAMPAIGN SOCIAL FUNDRAISING CASE STUDY

START WITH STORY

DEFINE SUCCESS• One Metric That Matters:

# of Donations• Engagement

– 15 Active Fundraisers (5 pre, 10 post)

– 100 Email Sign Ups• Fundraising

– 100 Donations– $25,000/$50,000

Raised/Total With Match• Awareness

– 25% Traffic Increase– 2,000 Facebook “Likes”

PROVIDE STRUCTURE

Do something for freedom and every $150 you raise before May 31 will be matched to provide education for 2 Dalit children for another year.

PROVIDE STRUCTURE

• Peer Giving Solutions

• UnBounce• MailChimp • eTapestry • Hootsuite • Google analytics

GIVE SUPPORT• Community

Manager• Special support

email• Tips and examples• Trigger emails• Shared stories

END RESULT• Engagement

– 11 Active Fundraisers (1 pre, 10 post)

– 63 Email Sign Ups• Fundraising

– 124 online donations (59 secured by fundraisers)

– $61,000/$111,000 Raised/Total With Match

• Awareness– 120% Traffic Increase– 800 Facebook “Likes”

YOU CANEMPOWER YOUR SUPPORTERS TO

BECOME HEROES.