Plan and manage your non-profit’s website

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

planning and managing your non-profit’s website

by Jason KingWordCamp London 2015

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

14 years working in the non-profit tech sector. 7 years a freelancer.

Not rich but not broke. I have some nice clients.

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

what does a modern charity website look like?

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

this is how uk-sands.org looks on mobile

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

RNLI branding guidelines goo.gl/B0EP7X

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

RNLI branding guidelines goo.gl/B0EP7X

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

goo.gl/B0EP7X

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

goo.gl/B0EP7X

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

goo.gl/B0EP7X

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

buy your domain name asap

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

The Thalassaemia Society of Victoria’swebsite is at www.tsv.org.au instead of www.thalassaemiasocietyvictoria.org.au

Get your .org.uk domain name asap if you haven’t done so already. Balance being descriptive with being concise.

can you spell thalassaemia?

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

what does your domain name say about you? molestationnursery.com

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

what the charity said they needed

Cartoons: http://projectcartoon.com/create/

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

what the designer thought they meant

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

what the client really needed

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

do no design or coding until a project brief has been researched, written & signed off

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

your website needs a champion

flickr.com/photos/nazlicetiner/

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

the champion should be responsible for the project brief and an ongoing main contact for the developer

Examples:http://goo.gl/o6cYN2http://goo.gl/prWXTX

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

who should build the website?

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

a. A trustee’s nephew, who did computer science at college.

b. I can do it myself! I have Front Page on my old laptop. I bet that’s compatible with WordPress.

c. We should get recommendations for agencies then put it out to tender.

d. Bet we can find someone at a WordCampe. What if the developer is highly recommended but a

sole trader?

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

how the project was documented

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

ownership and documentation● charity should own all code● charity should buy their own domain and hosting● all passwords should be provided● get sign-off in writing (email’s ok) at key stages such as

wireframes, design, launch● custom code should be commented● a training manual is a good idea

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

contract killerThe popular open-source contract for web designers and developers.

http://stuffandnonsense.co.uk/projects/contract-killer/

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

non-profits are receptive to open source

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

what the CEO expected

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

what the funding paid for

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

what the cheap web developer built

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

Briefing document published by the ICT Hub in 2007

goo.gl/dh3mzg

advice for funders

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

crowdfunding websites

justgiving.comcrowdfunder.co.ukspacehive.comindiegogo.com

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

common website needs of the non-profit sector

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

taking donations online

Tips, examples and statistics from:

nptechforgood.com/2014/08/24/10-online-fundraising-best-practices-for-nonprofits/

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

six times more money is raised through custom-branded donate pages than through third-party donate pages.

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

gain potential donors’ trust

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

responsive design doubles giving on mobile phones

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

offer alternative payment methods

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

suggest amounts to donate

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

prominent donate button on every page

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

create donation graphics for social media

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

services for taking donationsjustgiving.comuk.virginmoneygiving.com

Gift aid - increases the value of donations by allowing charities to reclaim the basic rate of tax on your gift at no extra cost to the donor. That’s an extra 25p for every £1 donated.

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

campaign mini-sites

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

email newslettersGood practice tips: http://goo.gl/cc8vAE

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

directory of association’s members

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

resource directory

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

Resource directory

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

front end for CRM (client relationship management)

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

events management

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

when the website was last updated

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

content

1. Can the content editor spell, punctuate and write compelling copy? 2. If not, encourage them to get a copy writer3. Calls to action4. Writing for the webhttp://www.usability.gov/how-to-and-tools/ methods/writing-for-the-web.html

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

how I train WordPress users1. Write a manual on Google Drive, share it and allow comments. It has links to various tutorials including videos. 2. Individual or small group walkthrough of WordPress, usually less than two hours. 3. Ongoing email/phone support as part of annual contract. 4. Catch-up meeting post-launch, to check they're doing content right and also looks at SEO and Google Grants.

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

Why you need support and maintenance

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

15ntcwpday.nten.org @15ntcwpday

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

http://goo.gl/UzYXvj

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

Monthly meetups about tech and social good #net2london

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

ntc wordpress day

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