ICAWC 2015 - Svetlo and Nadia - Emergency Fundraising

Emergency fundraising

How We Raised €210k in78 Days in The EU’s Poorest Country

1. “Charity” and “NGO” are bad words, as Bulgarians connect those with fraud, money laundering and so on.

2. For most of the population, every single cent, spend on animals is a pure waste of money.

1. “Charity” and “NGO” are bad words, as Bulgarians connect those with fraud, money laundering and so on.

2. For most of the population, every single cent, spend on animals is a pure waste of money.

3. Bulgaria is the EU’s poorest country.

€ 210 000

€ 300

€ 210 000

€ 100

€ 210 000

58 years

€ 210 000

Impossible?

...or is it?

Please click the following link to view the video https://www.youtube.com/watch?v=_nwjbaA9GtY

• Reaching animal lovers

• Reaching people who don’t really care for animals

• Getting money from people who don’t like dogs

• A miracle

Reaching animal lovers

Reaching people who don’t really care

Giving something in return

A miracle

Thank you!

Government & Nonprofit