How to do Business with NSWC Port Hueneme - NSWC PHD Industry Forum 2014

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How to do Business with NSWC PHD

Presented ByJohn L. Kurtz

Deputy for Small Business

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My Goal

• Part I – The Basics– NAICS Code– DUNS Number– SAM/Cage Code– FEDBIZOPPS– SeaPort-e

• Part II – Obtaining Business with the NSWC PHD– Effectively Responding to Market Research Inquiries

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Part IThe Basics

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NAICS• North American Industry

Classification System

• Established 6 digit codes

• The US government developed NAICS to collect, analyze, and publish data about the economy

• Classify business establishments into 20 industries using a numbering system

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• Helps PHD find you

• Helps you find PHD

• A company can have multiple capabilities and thus multiple NAICS codes

Importance of a NAICS Code

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20 Industries

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Common NAICS Codes

• 541330 – Engineering Services

• 334418– Printed Circuit Assembly

(Electronic Assembly) Manufacturing

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• SBA establishes Small Business Size Standards to a specific NAICS code

• A size standard, which is usually stated in number of employees or average annual receipts, represents the largest size that a business may be to remain classified as a small business for SBA and federal contracting programs.

Size Standards

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Average Annual Receipts

• Total receipts of a concern’s most recently completed three fiscal years divided by three.

• Receipts means “total income” plus “cost of goods sold”

• Total receipts for the period a concern has been in business divided by the number of weeks in business, multiplied by 52.

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• Kurtz Industries, Inc. – Provides Engineering and Environmental

Consulting Services to DoD agencies– Total Income -

FY11 - $14MFY12 - $15MFY13 - $16M

Total - $45M/3 Completed Fiscal Years = $15MNAICS Code Industry Size Standard Small Business

541330 Engineering Services (DoD)

$35.5M Yes

541620 EnvironmentalConsulting Services

$14M No

Example

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Number of Employees

• SBA counts all individuals employed on a full-time, part-time, or other basis

• The average number of employees of the concern is used based upon numbers of employees for each of the pay periods for the preceding completed 12 calendar months.

• If a concern has not been in business for 12 months, the average number of employees is used for each of the pay periods during which it has been in business.

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NAICS Code Industry Size Standard Small Business

334310 Audio and Video Equipment

Manufacturing

750 No

334112 Computer Storage Device Manufacturing

1000 Yes

Example

• Smith Technology, Inc. – CD-ROM Drives/Audio Equipment

• Total Number of Employees - 808

Penalties for Misrepresentation

• Suspension or Debarment

• Civil Penalties

• Criminal Penalties

Summary

• https://www.census.gov/eos/www/naics/

• Identify whether your company is a “small business” for a specific NAICS Code(s)

• Truthfully represent your small business size status

DUNS

• Dun & Bradstreet (D&B)

• A unique nine digit identification number, for each physical location of your business.

• http://www.dnb.com/

DUNS

SAM Registration

• To participate in Federal procurements you must register your firm in the Federal government’s System for Award Management (SAM).

• NAICS Code(s)/DUNS

• https://www.sam.gov

• Cage Code

SAM Registration

What is a Cage Code?

• A Commercial and Government Entity (CAGE) Code is a five (5) position unique identifier for entities doing or wishing to do business with the Federal Government.

• SAM sends vendor data to DLA for the assignment of a new CAGE Code

Purpose of SAM

• “One Stop Shop” for vendor information– Active Exclusions– Capabilities (NAICS Code(s))– Business Size – Vendor Contact Information

Now What?

• You are ready to do business with NSWC PHD!

• FEDBIZOPPS– https://www.fbo.gov/

• SeaPort-E– www.seaport.navy.mil

FEDBIZOPPS

Find Opportunities

Find Opportunities

Find Opportunities

Find Opportunities

SeaPort-E

• Navy's electronic platform for acquiring Engineering, Technical, and Programmatic support services

• Primarily used when a requirement is assigned a NAICS code of 541330

• Nearly 85% of its contract–holders are small businesses

• Prime and Subcontracting Opportunities

How does SeaPort-E work?

Multiple Award Contract (MAC)Indefinite Delivery Indefinite Quantity (IDIQ)

Assigned NAICS Code: 541330

Basic Contract Task Order

Smith Technology, Inc.

Jones Technical Services

Anderson Engineering

Enrolling in Seaport-E

Part IIObtaining Business with the NSWC PHD

Sources Sought Notices

• The most highly used Market Research Tool

• Grants Small Businesses the opportunity to illustrate capabilities

• Gateway to a Small Business Set-Aside

Ingredients

• Brief overview of the requirement• The assigned NAICS code• Incumbent• Period of Performance• Source Selection

Capability Statement

• Small Businesses typically address the following areas:– Existing Ability to Manage as a Prime

Contractor• Manage Tasking of Performance Work

Statement (PWS)/Statement of Work (SOW)

– Technical Ability (or potential) to performat least 50% of the tasking

• FAR 52.219-14

– Capacity (or potential)• Special tooling or equipment for the specific

requirement

Recommendations• Use as much of the allowed space for high-quality

content specific to the requirement

• Emphasize your company’s relevant technical and management capabilities/past performance

• Address each PWS/SOW paragraph

• Organize the Capability Statement

• You are the Expert!

Good Luck!