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I was invited by the Rotary Club- Hyderabad (Central) to give a talk on 'Enabling Social Change through Social Media' on Aug 28, 2014. This is the slide deck I prepared for the talk.
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ENABLING SOCIAL CHANGE
THROUGH SOCIAL MEDIA
By
Nabeel Adeni
Congratulations to Rotary Club Hyderabad Central!
(1989-Present)
Social Media Mentor
Delivered Talks & Workshops in India, USA, Pakistan & Sri Lanka
Former Interact Club President, Chirec Public School (2003-04)
How would you define
Social Media?
Social Media
is all about
Sharing
Social Media
is all about
Interactions
Social Media
is fuelled by
Conversations
Social Media
facilitates
Connections
Social Media
is made up of
Communities
INTERNET
LANDSCAPE
August 2014
#
India has
213 million
Internet usersIAMAI, Jan 2014
Internet Landscape
Population: 1.3 billion (UN, 2012)
Internet Users: 213 million (2014)
Percentage of Population on Internet:16.4%
Launch: 1995
Internet Domain: .in
3rd Highest number of Internet users, behind China and USA
STATE OF
SOCIAL
MEDIAAugust 2014
#
The Trigger!
In India,
1 in 4 online minutes
are spent on
Social Networking Sites
Social Media Landscape
User base: 106 million (2014)
Penetration: 8%
Percentage of Internet users on Social Media : ~50%
Top Social Media sites (2014)
1. Facebook (94%)
2. Google+ (81%)
3. Twitter (66%)
• User base: 100 million (2014)
• Penetration: 7.7%
• Global userbase: 1.32 billion (2014)
• Accessed by 97% of all Internet users in India
• If Facebook were a country it would be the third largest behind
China and India.
IMPACT OF
SOCIAL MEDIAAugust 2014
#
CHALLENGES#
Approximately 600 mnIndians do not have access to
electricity, let alone Internet
access
Censorship
Internet security
Absence of a law on Children’s online protection
Inadequate ICT Infrastructure
Ambiguity over Section 66A of the IT Act (Which lead to
several arrests in the last year)
Malware/Spam/Phishing
Challenges
OPPORTUNITIES#
Extension of donor relations
Fundraising
Public awareness of initiatives
Sharing of expertise and knowledge
Connect with other organizations
Recruiting
Crowd-sourcing
Opportunities
Share your Organ donor status on Facebook
YouTube’s exclusive program
How can you enable
Social Change through
Social Media?
Actionable Steps
1. Define your Theory of Change
2. Craft your message
3. Identify your audience
4. Identify the most effective platform
5. Set Actionable Goals for your audience
6. Measure your success
7. Repeat
Go!
Would love to know your thoughts, ideas
& opinions.
Thank you!
Email: nabeel.adeni@gmail.com
Twitter: @nabeeladeni
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