Agricultural marketing

Indian Economy

Agricultural MarketingAgricultural Marketing comprises all operations involved in the movement of farm produce from producer to ultimate consumer. It includes Collection, Grading, Processing, Preservation, Transportation and Selling.

Present Agricultural Marketing System In India :-1. Sale In Villages

Small Size Transportation Cost

2. Sale In Markets Regulated Unregulated

3. Other Markets Co-Operative Societies Govt. Directly Purchase

System

Conditions For Satisfying Agricultural Marketing :- Freedom From Money

Lenders Elimination Of

Middleman Bargaining Power &

Storage Facility Transport Facilities Regulated Markets Market Intelligence

Defects of Agricultural Marketing :- Unorganized Farmers Multiplicity of

Intermediaries Lack of Grading Weak Transportation

Facilities Mal Practices Lack of Market

Intelligence Lack of Proper Storage

Facilities

Forced Sales Lack of Finance

Measures To Improve Agricultural Marketing :- Regulated Markets Co-Operative Marketing

Societies Grading of Agricultural

Produce Standardization of

Weights And Measures Display Market

Information Storage Facilities Development of Mean of

Transport

Agricultural Marketing Organizations

Training of Personnel Price Support Policy National Level

Commodity Exchange Direct Marketing

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Thank You

Presentation By :-Tarseam Singh