About BeSafe.City Pilot Program

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

Data-Driven Public Safety Messages Delivered Straight to Your Mobile Phone

Introducing

J E R S E Y C I T Y

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

@AkzasCreator

Akisia Grigsby @uelsimon

Emmanuel A. Simon @shegde

Sharad Hegde

Open JC Executive Team

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

Akisia Grigsby Founding Partner &

Co-Executive Director

Emmanuel A. Simon Founding Partner &

Co-Executive Director

Sharad Hegde Partner and

Director of Engineering & Technology

Tim Grandinetti Chief Legal Counsel

Brian Platt Director of Office of

Innovation, Jersey City

Historic Paulus Hook Association

South Greenville Neighborhood Association

Berry Hill/Claremont Neighborhood Associations

Residents A non-profit partnering with JC Mayor’s Office +

JCPD

Supported by great partners

Collaborating with 4 Neighborhood

Associations for the pilot program

1 2 3 4

Washington Park Association

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

Sign up online at http://BeSafe.City with your mobile number.

How we got here 2 years ago the City of Jersey City and Google Ideas asked the following question:

How can data be used to help keep our communities safe?

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

Sign up online at http://BeSafe.City with your mobile number.

How we got here Last year, Open JC was invited to investigate that question and after a detailed discovery a more defined question emerged:

How can technology expand the reach and enhance the relevance of public safety messages that the JC Police Captains share with the community?

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

Open JC spurred out of Code for JC program

CJC Brigade began

Bridged community of tech-savvy + civic minded residents

Built relationships with departments within city government

Engaged the community around civic issues (Hour Of Code, Path Data Jam, National Day of civic hacking)

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

JC Mayor’s Office + Google Ideas initial convos

Mayor’s Office referred CJC to Google Ideas

CJC’s new organizational structure needed

Birth of Open JC (OJC)

Summary: How we got here

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

BSC Discovery Steps

Engaged community

Met with Public Safety Department

Built the OJC team

Secured funding

Started building the prototype

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

1–SUBSCRIBE 2–RECEIVE MESSAGES 3–BE SAFE

Sign up online at http://BeSafe.City with your mobile number.

SMS messages will be sent to your phone every few days.

Make smart decisions to keep your family and property safe.

The Solution

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Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

1–DATA 2–ALGORITHM 3–OUTREACH

JCPD’S Call-for-Service (incl 911) records data.jerseycitynj.gov

Analyzes the data to find trends based on incident types, and location, over extended periods of time

Selects police captain’s public safety messages and send via SMS to residents

Approach

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

Architecture Architecture

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

Technology Stack

All Open Source

Database = Postgresql

Language = Python 3.x

Cloud based – Hosted on Amazon Web Service (AWS)

Analytics Engine - Pandas.16.2

Webserver = Apache-Django Texting interface = Twilio

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

Algorithm

Increase

Decrease

6 Month Average

Last 30 days Average

6 week average

Last week average

Absolute Value

Last 30 day absolute value

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

Police Districts (4) Zip Codes (10) Communities

Customized calculations for each user based on their location.

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

South Greenville

Berry Hill & Claremont

Historic Paulus Hook

Initial Pilot

Washington Park Association

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

South Greenville Neighborhood

Map boundaries

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

Map boundaries

Berry Hill & Claremont

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

Map boundaries

Historic Paulus Hook

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

Map boundaries

Washington Park Association

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

Subscribe 1.  Go to http://JerseyCity.BeSafe.City

or http://BeSafe.City 2.  Enter your phone number + press 3.  Receive SMS message with validation

code on your mobile phone 4.  Enter code + press 5.  Enter email address + press

1

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

Subscribe (cont.) 1.  Toggle crime types

Residential Burglary Vehicle Theft Vehicle Break-In

2.  Enter and confirm your address 3.  Confirm your email address 4.  Press

1

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

Receive Messages

BeSafe messages have 3 components: a.  Report type and period b.  Public Safety tip c.  Actions to take

2

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

Summary to Be Safe 1.  BeSafe messages are meant to help residents adjust their

behavior to keep their families and property safe. 2.  Call the BeSafe # to report something, or 911 in an emergency. 3.  Remember BeSafe tips as you carry on with your day. 4.  Take an action based on a message. 5.  Share a message with your neighbors. 6.  Share BeSafe with others.

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Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

Saying Thanks! Our pilot communities enjoy a bit of friendly competition, so we’re upping the stakes.

Reach 85 subscribers

Most subscribers (%/#)

Greatest contribution to BS.C Evolution (insight, feedback, suggestions)

Most active participants

Cash Awards (Minimum $250) will be presented for capturing the following milestones:

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

Next Steps 1.  Residents go to http://BeSafe.City and join the pilot 2.  Send Feedback and suggestions to Open JC Team 3.  Open JC implements core improvements [1-2 months] 4.  Open JC releases BeSafe Algorithm source code as Open

Source Project [1-2months] 5.  Work with City of Jersey City to expand BeSafe

to all of JC [3-6mths]

Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City

Contact Us jerseycity@besafe.city

BeSafe.City /besafecity @besafecity