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The Crab Company (Fiji)
Linking Fisheries to Tourism-Related Markets
Nadi, July 2015
The Crab Business
Traditional Fiji Style
New Fiji Style
Market research
• Unreliable
• Quality and fullness of crab often poor
• Small quantities
• Variable prices
• Resorts can’t afford to put them on the menu if they are uncertain of supply and quality
Constraints to development
• History of Aquaculture Development – Government rather than private sector driven
• No examples of successful Private Public Partnerships
• Raising capital
A new approach
A new business model
premium quality product
Ponds
Mangrove pens
technology
Swimming to walking
Nursing to feeding
Post harvestWhat the resorts require
PREMIUM QUALITY CRABS FOR INTERNATIONAL TOURISTS
SO WHAT’S IN IT FOR WOMEN?
A women’s cooperative
A proud farmer
From fishing to farming?
TODAYS crab MARKETPLACE
TRADITIONAL
• NO QUALITY CONTROL
• LIMITED LOCAL MARKETS
• DIFFICULT TO SELL INTO MARKETS REQUIRING LOTS OF CRABS
• OFTEN DEAD OR DYING CRABS SOLD
NEW APPROACH
• TOTAL QUALITY CONTROL SYSTEM
• COURIER DELIVERY TO LOCAL TOURIST AND FOOD SERVICE MARKETS
• ACCESS TO EXPORT MARKETS
• TRADE IN VOLUME
• ALL CRABS TOP QUALITY – EMPTY CRABS FATTENED
Professional marketing
Market Development
• Hilton /Sofitel / Shangri-La / Grand Pacific / Governors
• Sales only limited by supply at this stage
• Crabs graded by size and quality
• Huge export potential
ENVIRONMENTAL BENEFITS
• MANGROVES SUPPORT INSHORE FISHERIES
• MANGROVES PROVIDE PROTECTION FROM TSUNAMIS AND STORM SURGES
• WELL MANAGED MANGROVES ARE AN IMPORTANT NATURAL RESOURCE FOR COMMUNITIES
• FARMING AND FISHING FOR CRABS IN MANGROVES INCREASES THEIR VALUE TO THE COMMUNITY
• FARMING MUD CRABS IN MANGROVES HAS BEEN RECOGNISED AS A TYPE OF ENVIRONMENTALLY SUSTAINABLE DEVELOPMENT
Pilot production Stage
completed
USP Hatchery Constructed and operated
Broodstock & nursery systems
Nursery Tanks USP Broodstock Tanks USP
Capacity building
Fijian hatchery technician trainees and farm hands taken on, increasing local capacity
Navua farm renovated
• 6 hectares of ponds brought into production, with another 4 hectares developed
• 4 new crab holding concrete tanks constructed
• Processing shed completed and HACCP system in place
Supported by regional development groups
• SPC / IACT Grant
• Training in post-harvest techniques
• Feed processing machinery
• Improve crab processing shed & establish HACCP system
• Promotion materials & website
• MDF – Market Development Facility
• New pond development – equipment & labour hire
• Support for overseas specialist staff
• Construction of mangrove pens to farm crabs
Fully Integrated Production System
• Full farmer Training
• Extension service
• Farm cluster concept
• Pen design and construction
• Crablet supply
• Feed supply
• Total quality control
• Processing and packaging
• Marketing and sales
Benefits to fiji
• Poverty alleviation
• Rural employment & income generation
• Excellent export opportunities
• Supports tourism industry
• Import substitution
• Major involvement of women and youth
• Environmentally sustainable
• Use of native species
• Added value to mangroves
• Use waste streams in feed formulation
Investment required for
A new hatchery
40-50 hectares of ponds
Several hundred ha of mangrove pens over next 5
years
Export market development
and
Value added production lines
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