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Research, Communication and Knowledge Management Top tips from CDKN and ODI
“Research is like salt; it’s no good if you leave it on the shelf” (Sam
Bickersteth, CDKN)
What does effective research uptake
look like?
Climate and Development Knowledge Network | www.cdkn.org 3
Top Tips:
1. Get to know your context
5. Target your communications
6. Use others to amplify your message
7. Go to where the action is
8. Identify windows of opportunity
2. Narrow down your audience
3. Really get to know them
4. Distil your message
Climate and Development Knowledge Network | www.cdkn.org 4
No. 9 Be strategic, but be prepared to adapt
Monitoring and Evaluation
Agenda Setting
Decision Making
Policy Implementation
Policy Formulation
Civil Society
Donors Cabinet
Parliament
Ministries
Private Sector
Policy processes are complex...
And you’re just one amongst all these players
A common mistake
• Being vague
• Trying to reach everyone
and as a result
• Failing to reach anyone
Useful tools
• Theory of change – expected pathways of influence
• RAPID framework
External Influences Socio-economic and cultural influences, donor policies etc
The links between policy
and research communities – networks, relationships, power, competing discourses, trust, knowledge etc.
The evidence – credibility, the
degree it challenges received wisdom, research approaches and methodology, simplicity of the message, how it is packaged etc
The political context – political and
economic structures and processes, culture, institutional pressures, incremental vs radical change etc.
Useful strategy tools
No.4
Distil your message,
then
distil it
again
Draw up a targeting matrix
Audience Journal Article
Policy Brief
Video Media article
Face-to-face
Training module
Social media
Etc.
The Minister
Minister’s advisors
Donor agency
Field staff
Academic peers
etc.
You can’t do all of these well. Which ones do you want to concentrate on?
Working with knowledge brokers
Journalists
• International
• National
• Local
• Community
Networks
• Topic related
• Professional
• Communities of interest
Other websites
• Blogging sites
• Portals
• Climate Knowledge Brokers Group
Grabbing those chances
good timing +
good antennae +
good networks +
opportunism +
a clear message +
a bit of luck
A much better chance you’ll have some
impact
=
KM approaches
Climate and Development Knowledge Network | www.cdkn.org 14
KM Tool Box:
Policy briefs (examples and recommendations available)
Summary papers/brochures/newsletters
Blogs and social media (examples and recommendations available)
Media engagement
Short and longer films
Tools/users guides.
Off line approaches e.g. ‘games’ based approaches
Tailored events; public events, round tables, conference sessions, one to one
meetings.
Tailored engaged strategies
Networks to share results e.g. Climate Knowledge Brokers partners, Low
Emissions Development (LEDS) Global Partnership, academic networks
N.B. Method often changes based on your intended audience/s and expected results. (for
further materials, please visit: http://cdkn.org/resources )
Climate and Development Knowledge Network | www.cdkn.org 15
Emerging in a changing climate
Rwanda: new Green
Growth and Climate
Resilience Strategy
A better future
Shubh Kal: from
information to knowledge
and action
Documentary films to communicate research and content
Climate and Development Knowledge Network | www.cdkn.org 16
Tool to communicate research and content
Caribbean Climate
Online Risk and
Adaptation TooL -
CCORAL
Climate and Development Knowledge Network | www.cdkn.org 17
Influential piece of research
Climate change: addressing heat-health vulnerability in rapidly urbanising regions of Western India
Blogs
Heat Action Plan
Posters
Climate and Development Knowledge Network | www.cdkn.org 18
Influential piece of research
Loss and Damage in Vulnerable Countries Initiative
Research, reports and case studies films
Timing!
Climate and Development Knowledge Network | www.cdkn.org 19
Africa Climate Change Resilience Alliance (ACCRA)
Offline promotion of research and content
Policy-makers’ trips to the field
“the field visit that opened my eyes”
Climate and Development Knowledge Network | www.cdkn.org 20
Group discussion: Questions
1. Research partners: Reflections on your current communications
related deliverables? Have these been updated over the lifetime of the
project?
2. Government partners: what are your preferred methods for getting
key messages and insights from research?
3. What could change/stay the same on the projects and
approaches?
This document is an output from a project funded by the UK Department for International Development (DFID) for the benefit of developing
countries. However, the views expressed and information contained in it are not necessarily those of or endorsed by DFID, which can accept no
responsibility for such views or information or for any reliance placed on them. This publication has been prepared for general guidance on matters
of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining
specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information
contained in this publication, and, to the extent permitted by law, the Climate and Development Knowledge Network’s members, the UK
Department for International Development (‘DFID’), their advisors and the authors and distributors of this publication do not accept or assume any
liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information
contained in this publication or for any decision based on it.
Copyright © 2013, Climate and Development Knowledge Network. All rights reserved.
www.cdkn.org
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