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A short presentation we made to MTV India, when we were in talks with them to develop branded audio content for their android app.
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Our
inspirations
The Ricky Gervais Show
Never Mind the Buzzcocks Seinfeld
Urban, English comedy content
centering around an audio talk-show
Conversation between 4 friends – us
Record for 2 hours
Scripted, yet free-flowing, radio banter
Packaged into 10-20 minute weekly episodes
Release every Tuesday @11am
Planned around a trending topic
Peripheral and promotional content (shorts, memes, songs,
tweets, emails, cover art)
iTunes, Facebook, Twitter, YouTube, www.theplanbproject.in
Every interaction has the strain of our sensibilities
Record for 2 hours
Scripted, yet free-flowing, radio banter
Packaged into 10-20 minute weekly episodes
Release every Tuesday @11am
Planned around a trending topic
Peripheral and promotional content (shorts, memes, songs,
tweets, emails, cover art)
iTunes, Facebook, Twitter, YouTube, www.theplanbproject.in
Every interaction has the strain of our sensibilities
Urban
Everyday
Flippant
Saucy
Irreverent
Tongue-in-cheek
Global and Local
Light and dark
Humorous dissection of trends and popular culture
Our quirky anecdotes about urban, Indian life
Everyday conversations with a pinch of crazy
Content that someone like us – with our mindset – will identify with
Urban Indian
Male and Female
21 to 28 year olds
1st Jobbers
Upwardly mobile
Before-the-Web and After-the-Web
Experienced an Indianized version of Internet
Grown up on Seinfeld
Download high-caliber comedy
Looking for: Speaks Indian but has a global feel
Something ‘Real’ to call their own
Struck a chord with people
In India and other countries like the U.S.
Recommended